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Convertible 2016 Mazda Miata outsells every Porsche car, FR-S and BRZ in February

In the dead of winter, an affordable convertible outsells all Porshe car models, many of which come with roofs. Oh, and it outsold the FR-S and BRZ too.

The dead of winter is a great time to find a deal on a convertible. I bought a new Miata on the coldest day in January of 2007 and got a screaming deal. The salesperson would not even go out to the row of three available cars to talk with me. He said something to the effect of “Pick the one you like and we will make your deal work.” I picked metallic copper with tan leather. Apparently, I am not the only one who thought of this. In February Mazda's new 2016 Miata soft-top convertible outsold all the car models offered by Porsche.

With a total of 759 Miata’s sold, the folks at Mazda managed to outsell the combined sales of all 911 models (498), and all Boxster and Caymans combined (430). The Panamera sold just 293 units and isn’t anything remotely like a Miata, but it was easy to look up, so I threw it in.

Affordable sports cars like the Miata don’t compete head to head with 911s, but I can assure you they do compete with Boxsters having cross shopped them myself. The modern Boxster has grown into a near-911 now, but for many years the Boxster was sort-of-affordable, and one could wring it out on public roads and have fun. Just like a Miata today.

The only other two cars that are held in comparison to the Miata are the Scion (now Toyota) FR-S (554) and the Subaru BRZ (425). They have roofs, which are helpful in February, but a huge demerit in most months.

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John (not verified)    March 3, 2016 - 12:08PM

Given that the BRZ and FRS are the same , i'd say the twins outsold the Miata. But again relatively different market.