The 2019 RAV4 is about to arrive and Toyota has just announced prices.
The 2018 RAV4 starts at $25,705 including its $1,045 delivery fee. For 2019, the new RAV4 starts $840 higher for the new model year. That is about a 3.5% increase over the outgoing RAV4. The popular XLE trim in AWD, often considered the "value trim," jumps up a bit more. The new 2019 adds $1,155 to the price tag. The RAV4 Limited Hybrid AWD, the most expensive configuration of a RAV4 jumps $1,420.
In fairness, the new model will be a better vehicle. The new RAV4 has an improved chassis, all new drivetrains, and has some new features in its Entune infotainment system (but Android Auto is still not part of this model's available options).
The RAV4's popularity has been growing and it has been trading places with the Nissan Rogue off and on for first place in its segment over the past couple of years and easily outpacing the Honda CR-V's total sales. The Toyota RAV4 is the presently the best-selling vehicle in its class, and has doubled its volume over the last five years to sales to over 400K units in the U.S. in 2017. Toyota says that the RAV4 is Toyota’s best-selling vehicle in the U.S., and also the best-selling non-pickup truck in the country.
Here is the Toyota RAV4's full price list without options. Be sure that you include the $1,045 delivery fee and don't forget to budget for Toyota's dealership documentation fees. The new RAV4 arrives by year's end.