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2023 Nissan Ariya Price Announced - Here’s How It Stacks Up To Competition

We compare the prices of the Nissan Ariya to its nearest battery-electric crossover peers. Here is how the numbers break out.

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The new Nissan Ariya is about to finally launch after what seems like years in the making. The Ariya arrives in “late fall” of this year to try to win the hearts and minds of a public now desperate for any model crossover in stock, particularly any electrified crossover.

Chart of battery-electric crossover SUV pricing by John Goreham

Nissan’s Ariya will start at $44,485 in its base “Engage” front-wheel drive trim. And there are eight trims marching upward to a price tag of $61,485. These prices are inclusive of the $1,295 Destinations and Handling charge, but do not include dealer documentation fees, additional dealer markups, or added dealer equipment. Presently, iSeeCars has found that the average added cost in America for these additional new car purchase costs is about $4,000. We will not include these real-world markups in our prices, but shoppers should expect them.

We feel that some good machups for the new Ariya include the Volkswagen ID.4, Hyundai Ioniq 5, Mustang Mach-E, and the Toyota bZ4X. All of these are battery-electric, and all are crossovers with similar general strengths and weaknesses. For example, none come with a spare tire. All are 2WD unless you pay more for all-wheel drive. Are they SUVs or tall five-door hatchbacks? You be the judge.

Where is the Tesla Model Y?
We have left out the high-performance/luxury-priced models like the Jaguar I-PACE and Model Y from this list. The Model Y starts at just under $70K. The Jaguar starts at $73K.

As you can see from our price overview, The Ariya is near the middle of the pack at its starting price and higher than most at the high-end. However, we have used the pricing available today. 2023 model year cars from each of the brands above may well increase.

Image of 2023 Ariya battery-electric crossover courtesy of Nissan.

John Goreham is a long-time New England Motor Press Association member and recovering engineer. John's interest in EVs goes back to 1990 when he designed the thermal control system for an EV battery as part of an academic team. After earning his mechanical engineering degree, John completed a marketing program at Northeastern University and worked with automotive component manufacturers, in the semiconductor industry, and in biotech. In addition to Torque News, John's work has appeared in print in dozens of American news outlets and he provides reviews to many vehicle shopping sites. You can follow John on TikTok @ToknCars, on Twitter, and view his credentials at Linkedin

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As you can see, the new segment is well-established. Most brands, including Kia, which is a sibling brand to Hyundai, all have a BEV model with about the same price range. Which would you like to know more about?

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