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2021 Toyota RAV4 Prime Plug-In Hybrid Starts Under $40K - Near $30K With Incentives

Toyota's new 2021 RAV4 Hybrid Plug-in will have a starting price under $40K and will be closer to $30K after the incentives are factored in.


Toyota's new 2021 RAV4 Prime plug-in hybrid electric vehicle (PHEV) will have a starting price under $40K and will be closer to $30K if you qualify for the full $7,500 Federal tax credit and if your state (like ours in Massachusetts) offers a rebate.

The new RAV4 Prime plug-in hybrid electric vehicle pricing breaks down like this:

RAV4 Prime SE AWD MSRP= $38,100 + Destination Charges of $1,200 = $39,300
Available Federal Tax Credit - $7,500
State Of Mass. EV Rebate - $1,500
Total Cost For RAV4 Prime SE AWD = $30,300

The RAV4 Prime XSE AWD adds $3,150 to the starting price and adds in a better interior with SofTex seating, two-tone roof, 19" wheels, wireless charging and more. Android Auto and Apple CarPlay with Alexa is standard on all RAV4 Prime vehicles.
RAV4 Prime plugged in Toyota image
The RAV4’s newest plug-in model has up to 302 horsepower. That enables it to run from 0-60 mph in a projected 5.7 seconds. Toyota says that makes the RAV4 Prime its quickest four-door model in the Toyota lineup. The RAV4 Prime earns a manufacturer-estimated 42 miles on battery alone on a single charge, making it the highest EV range of any PHEV SUV on the market. The RAV4 Prime is also expected to earn an EPA Combined 94 MPGe. All RAV4 Prime trims have on-demand all-wheel drive.

The all-new RAV4 Prime is the third electrified RAV4 from Toyota. It goes on sale this summer in the US market.

John Goreham is a life-long car nut and recovering engineer. John's focus areas are technology, safety, and green vehicles. In the 1990s, he was part of a team that built a solar-electric vehicle from scratch. His was the role of battery thermal control designer. For 20 years he applied his engineering and sales talents in the high tech world and published numerous articles in technical journals such as Chemical Processing Magazine. In 2008 he retired from that career to chase his dream of being an auto writer. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and view his credentials at Linkedin

Image courtesy of Toyota Media Support