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2017 Mazda MX-5 Miata RF Launch Edition Sold Out

The Mazda MX-5 Miata RF Launch Edition went fast.

Mazda has sold all of the 1,000 Launch Editions of the 2017 MX-5 Miata RF hardtop convertible. Torque News alerted our readers to the pre-order deadlines, and one of our readers was kind enough to follow up with a comment that they were able to secure one. Another reader was waitlisted.

Mazda originally opened up the 2017 MX-5 Miata RF to a select group of loyal Mazda Miata owners. This writer, the former owner of an NC 2007 Grand Touring Miata, was not included in that select group of Miata fans. The rumor is that to be included one must have had multiple Miatas and still be a current owner.

That allocation of about 500 Launch Edition cars sold out in about a week. Mazda then opened up the Launch Edition pre-ordering process to the general public. The remaining 500 cars sold out in 13 hours. This may seem like a very fast sale, and it is, but the 2016 ND Miata Launch Edition sold out even faster last year.

Those who wanted a Launch Edition will be happy to hear that the Grand Touring and Club trims of the MX-5 Miata RF are now planned for production in early 2017. These new models will differ in their construction from the soft-top Miata by having a 4.6-inch full-color TFT gauge standard and the availability of Machine Gray Metallic paint in substitution of Meteor Gray Mica that is available on the soft top.

- MX-5 Miata RF Prices Here


Richard cosola (not verified)    October 13, 2016 - 12:20PM

I was offered the Miata rf and within 15 minutes of the email notification I ordered it. Like to think I was in the top 10.

Can't wait for this baby to arrive. It will be a collectible for sure!!


Wellington , Florida

Richard cosola (not verified)    December 30, 2016 - 8:23AM

In reply to by John Goreham

Hi guys,

My Miata rf arrived a few days ago and it's amazing! I feel like I'm part of the road with every turn. The interior is very comfortable and I can't stop people from asking me questions.

Just thought you would like to know everything they said was true about how great this car is


Sue N (not verified)    October 14, 2016 - 10:55AM

In reply to by Andrew (not verified)

Actually I do know someone. My uncle has owned multiple Miata's and currently owns a mint condition 2006 that I couldn't get him to sell me. When this RF model came out he was nice enough to pre-order for me so I could buy it. I tried to do it last year with a 2016 models but I didn't make the cut; so I wasn't taking any chances this year. And I'm so happy it worked out the way it did.
Anyways, I was able to make the cut for the open to the public. He has not canceled his yet and is debating to go ahead and buy another one

Denise (not verified)    October 14, 2016 - 2:23PM

In reply to by Richard cosola (not verified)

Same here! I love the MX-5 I currently drive, but this one is more special. I can't wait! I ordered mine the second the pre-order was open at 9 am on 9/26. I guess we were lucky. My dealer told me that lots of people wanted one but were unable to order it in time.

Richard cosola (not verified)    October 16, 2016 - 7:54PM

In reply to by Brian Crawford (not verified)

Hi Brian

I live in Wellington Florida. It's a town within west palm beach. I'll be picking up my car in royal palm beach.

Brian Crawford (not verified)    October 14, 2016 - 8:22AM

I was in second group and happened to be checking mail when I was invited to pre purchase. Jumped on it in less than a minute. Geeked and can't wait to get my car!!

Richard cosola (not verified)    October 14, 2016 - 3:47PM

In reply to by Brian Crawford (not verified)

Hey Brian,

Congrats! I wonder if you beat me! I asked Mazda if they could tell me which number I was.

Brian Crawford (not verified)    October 14, 2016 - 7:33PM

In reply to by Richard cosola (not verified)

Hi Rich. I actually had my credit card out to make an Amazon purchase when the email came to me. I was armed and dangerous!!!!

Richard cosola (not verified)    October 14, 2016 - 7:22PM

In reply to by Brian Crawford (not verified)

Hey Brian,

Congrats! I wonder if you beat me! I asked Mazda if they could tell me which number I was.

Brian Crawford (not verified)    October 15, 2016 - 9:29AM

In reply to by Richard cosola (not verified)

Will do the same and let you know. I am a former MGB, Austin Henley, Triumph owner who learned how to fix and repair because I had to. Selling my 2012 Infiniti G37 Journey with 330 HP prior to my new baby showing up and can't wait!!!

Brian Crawford (not verified)    January 1, 2017 - 1:10AM

In reply to by Brian Crawford (not verified)

Well, two days before Christmas the Sales Manager from Tom Bush Miata here in JAX called, I had driven up to meet Brett Sanders back in October to introduce myself and to alert him that my MX-5 RF was coming in. Brett is a great guy and he informed me that two of the limited editions were coming to the dealership. One was for me but one of the first was coming in was reserved for a customer who had owned 4 or so Miatas in the past.

Anyway, that buyer was going through some changes and did not know if he could take the RF coming in and was given 24 hours to commit further. At the end of the day, we switched cars as he thought that his situation would be more clear by Feb or so. I drove up to Tom Bush on 12/23 and paid cash for the car.

From the moment I left with my car, with my son in law in tow, I knew I had something very special.

This is my 61 Bugeye, my 63 Sprite, my 57 MGA, my 71 TR6, my 74 MGB, my 58 MGA, and my 68 MGB but much better. It is is cool. I have operated the folding hardtop for at least 6 Miata owners who were in awe and for another 3-4 interested parties.

I have 190 miles on this car and just love it. All of you will feel the same and I hope that the party to who this was originally spoked for will be able to take possession of mine.

Vroom, Vroom

Richard Cosola (not verified)    October 14, 2016 - 9:04AM

Hi Andrew,

I don't think anyone would have that info except Mazda; I certainty don't. I can't imagine that all 1000 buyers are going to come follow up. I would contact Mazda directly and let them know you want to be notified if people drop out. Will keep you advised.

Good Luck


Richard cosola (not verified)    October 14, 2016 - 7:26PM

All of us who were lucky enough to get the Miata launch edition will be getting a serialized tourneau watch . Does anyone have an idea what it's worth?

Richard cosola (not verified)    December 2, 2016 - 8:42PM

Hi guys,

Was just informed the my Mazda was put on a ship headed my way in about 4 weeks! We're early! My excitement is growing day by day.

Cathleen (not verified)    January 14, 2017 - 9:22PM

Drove my RF home at the beginning of a snow storm 12/31. Looking forward to driving my "baby" once the ice melts....

Amber Yuill (not verified)    January 18, 2017 - 7:43PM

I just got a call from Corporate today that I'm off the wait list and am now available to get a launch edition. Whew Whoo!! I'm 5 months pregnant so hoping to get it in time to enjoy it before the baby comes or I get too big to drive it :D I'm so excited esp since I didn't think the launch editions were going to be ready until March!! I had a 2008 grand touring which I of the few regrets in my life
Anyone have any surprises, good or bad since you've received yours??

Pete Williams (not verified)    February 6, 2017 - 3:34PM

I have an Launch Edition (manual of course) coming to Philly that I'm 99% sure I won't be able to take. Anyone still interested let me know I'll try to get you in before I cancel the order.

Richard Cosola (not verified)    February 6, 2017 - 4:48PM

Hi Pete,

There is someone else on this thread that might be interested. Take a look above.

Too bad I can't afford another one. They are fantastic!

Cathleen (not verified)    February 6, 2017 - 11:06PM

I look forward to going to work because it means I get to drive my RF! The handling is tight and fun. My watch is number "777": my favorite number is 7.

Richard Cosola (not verified)    February 7, 2017 - 8:55AM

In reply to by Cathleen (not verified)

Terrific Cathleen!

I put my watch in a safe place because it' adds value to the whole car. We now have collector car and it should be kept for a very long time!!!