2016 Toyota Tacoma Sales Up Colorado Down - Diesel Doesn’t Help
In January, all automakers had a bit of a slowdown in their growth rate. January is the hangover month after the holiday sales event promotions and the month before the February Presidents’ Day sales. Plus, part of the U.S. had unusually deep snow for a week of the sales month. Still, the 2016 Toyota Tacoma had a year-over-year January sales increase of a whopping 21% on a daily sales rate basis and 12% on a strictly unit sales basis. The Chevy Colorado was down 7.3%. The GMC Canyon was up by less than 100 trucks, so essentially flat. Combined, the Colorado and Canyon were down. A lot.
In total sales for the month, the Tacoma posted 12,718 units. The combined Colorado and Canyon sales totaled 8,148. Thus, the Toyota Tacoma outsold GM’s mid-size trucks by about 50%. Both GM and Toyota have more capacity than these numbers indicate. UPDATE: See details on GM production limitations in the comments section below. That is significant because up until now it could be argued that each manufacturer had been simply selling all the trucks it could make. With that argument removed we see that Toyota’s Tacoma sales still match the rest of the mid-size market combined.
This was the month that the new Duramax diesel Colorado and Canyon trucks first appeared on dealer lots. Diesel truck fans take note. Sales declined when they were introduced, and thus had no positive impact on the company’s mid-size truck sales. Exactly as Toyota predicted.
Gallery Images Courtesy Of Patrick Rall. See His "Hard-Working" Tacoma Review Here.