2015 Toyota Tacoma vs. Chevy Colorado
John Goreham's picture

2015 Toyota Tacoma crushes Chevy Colorado in sales again in July

Toyota’s old, outgoing Tacoma still outselling the new Chevy Colorado by more than 2 to 1.

Like it has every month since the new Chevy Colorado was introduced, the 2015 Toyota Tacoma has again outsold the Colorado by a huge margin. In July, Chevy moved about 500 more Colorados than it did in June, with 7,209 trucks sold. Toyota sold 17,033 Tacomas, which represents a 29 percent increase in Tacoma sales since last July of 2014.

The new Colorado has won over many fans, and pretty much every reviewer who knows anything about trucks. With its clean-sheet design and modern drivetrains, it was supposed to hand the Tacoma its butt in terms of sales and take over the mid-size market. On the contrary, since the new Chevy Colorado was launched the Tacoma has been on a tear. Like Chevy, Toyota’s Tacoma factory is now at three shifts and building (and selling) as many trucks as it possibly can. Keep in mind, this is not the new 2016 Tacoma that everyone is writing about which is about to launch. This is the old Tacoma design.

In terms of year-to-date sales, the 2015 Tacoma now stands at 105,834. The Colorado has sold 48,784. By any measure the Colorado is a success, the only surprise is that Toyota still dominates the mid-size market. The GMC Canyon, a virtual twin of the Chevy truck sold just 2,654 unit in July, flat in terms of sales compared to its June sales of 2,533.

Toyota’s media launch (in Tacoma, WA of course) is this week. The all-new 2016 Tacoma is slated to be at dealers this fall.

For more background on Tacoma vs. Colorado sales, please see 2015 Toyota Tacoma outsells Chevy Colorado by 2.5 to 1 in June

Image of 2016 Toyota Tacoma at top of page courtesy of Patrick Rall.


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Comments

They can't build enough of the GM twins until they open the third line, these two trucks are all about margins right now. It's the same thing that was going on with the F150 except GM is keeping initial supply low. Even the turbo diesel is only slated for 24k units and it's going to make lots of money for GM and it's dealers. I think that third assembly line will be going operational soon with GM announcing two special editions, midnight and trail boss plus the diesel. It is impressive that Toyota can move that many Tocomas in its final model year, and I think they're going to be forced to add a diesel when they see the mileage that GM is going to be getting out of the 2.8. Have you guys seen what the powertrain engineers are saying they were able to do? 37mpg with a preproduction model, I'm expecting 33-35 official, and there's no way Toyota won't jump on that.
You are completely correct that production limitations are keeping both the Tacoma and Colorado sales where they are. However, I have seen multiple reports that the Chevy Wentzville plant is already at three full shifts and has been for more than four months. Link below. Sorry I can't make it live. You have to cut and paste. http://www.autonews.com/article/20150525/OEM01/305259968/gm-wrings-more-pickups-out-of-busy-plant My prediction of the Colorado Diesel is it will sell strongly initially and settle at less than 20% of customer take rate after 6 months. Customers will do the math when diesel prices are high (winter) and realize the cost per mile is higher than other Colorados.
I don't see the comments here, but I did get the email response. The third line at the plant isn't another shift, it's another assembly line at the plant that will have it's own three shifts. I don't see them having Tacoma like sales numbers unless the diesel really takes off and I don't see the sales of the baby Duramax falling at six months simply because it will still be the only diesel option until the Nissan comes out and GM is going to keep supplies low. The mileage is also going to really surprise people and give GM another marketing bullet point. It's not a big volume truck like you said, but it's still being moved at a good pace with a higher price than the Tacoma and less incentive spending from GM. The real test will be next year when the rest of the 2015s are gone and the only option is to buy a higher priced Tacoma. GM is still focused on margins over volume and market share for now, the twins also still have the shortest time on dealer lots. Next year they'll both be back to the same strategy and Toyota won't have the great deals they have now. Diesel and gas aren't going up to much higher this winter or even next year, Iran is about to flood the market with oil , and oil is still falling as of this morning. Oil won't be back up for a long long time, and the only chance of fuel going up is a refinery catastrophe.
Tacoma has great deals? Since when??? There's been practically NO incentives on Tacoma for years. Please don't misinform readers with nonsense like that. It's a better all around truck when you take in things like reliability, cost of ownership, resale value, true off-roading, quality, and it goes on and on. Yes the Colorado has bells and whistles (which the new Tacoma will have), but it still falls short. Did you see how chincy the interior is (buttons and items you touch on an everyday basis)? Props to GM though, if it wasn't for them we may not be getting a new redesigned Tacoma this year. Holla!
Yes they have great deals, check Edmunds and cars dot com. Toyota isn't stupid and they aren't about to risk losing market share and having the Tacoma go the way of the Hilux. The Hilux has lost 25% of its market share and is no longer a global leader. Only Tacoma fan boys say the GM twins have a bad interior, never mind the fact that toyota is just now getting to use modern sheet metal manufacturing on their Tacoma, modern door seals, and sound deadening. No one except you guys rates the Tacoma interior higher than the Colorado. I'm glad for you guys too, they will have modern engines and drivetrains, reduced corrosion problems, and much improved safety. They will also have to update the truck more often in the future, especially when this segment gets more competitive.
Please do more research before feeding nonsense to people reading this. The Tacoma has no incentives. If you're talking about the discount that the dealership may give you, with the little mark up they have, that's not a manufacture inventive. A rebate, special financing, or special money factor is an incentive. Edmunds, and cars you must be reading from 6 years ago, or it's just incorrect.
More like 1.5 to 1 for July. Was 3-1 in June, trend line not in their favor. The "New" Taco is more of an update. May not be enough kool aid drinkers to keep the lead.
I'm not sure what's to check? Besides discounting the little mark up the Tacoma has, there's no deals. Don't check Edmonds or Cars.com, go to the manufactures website or the dealership and you will see there's no incentives. Before talking based off what you read, do more research. Don't confuse people because you read it on the Internet from probably 6 years ago. As far as everything else you said, well it just makes it even more sad that it's still dominating the Colorado without all that extra fancy stuff.