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2015 Toyota Tacoma best mid-size pickup value – Vincentric

Although the Tacoma is not the newest vehicle in the mid-size pickup segment, it is still the best value. Here’s why.

When GM decided to rejoin the smaller than full-size pickup market this past year automotive publications (this one included) posed the situation as win-lose for Toyota, the clear leader in sales in the segment. As it turns out, it is pretty clear that GM and Toyota can sell all the mid-size pickups they can build. The segment is growing. The Chevy Colorado and GMC Canyon have spurred Toyota to improve their Tacoma, but according to Vincentric, even without these welcome changes the Tacoma is still the best value in the segment.

Tacoma Value

The 2015 Toyota Tacoma starts off with one huge advantage. Tacoma earned the number one spot for resale value. Not just in trucks – period. That makes it a very tough vehicle to beat value-wise, but it could be done if the Tacoma had high maintenance costs. It does not. Like all Toyotas, the Tacoma comes with the first two years of maintenance at no added cost. Still, if the Tacoma were an expensive vehicle to insure or maintain, or repair long term, it would still be beatable. We all know that is not the case.

Vincentric – Tacoma Best Value
Vincentric named the Toyota brand the best value for passenger cars, the Lexus brand took top place in luxury, and Chevrolet was named “Best truck brand.” We won’t argue that Chevy didn’t deserve the win, but in the four truck categories Chevy only won one. Toyota’s Tacoma was named the best value by Vincentric in the Mid-size segment. Vincentric said of the Tacoma “The Toyota Tacoma wins a Vincentric Best Value in America award for the 11th year in a row supported by the lowest total cost of ownership, lowest maintenance costs, and the highest resale value in its class.”

Let us know in the comments below if you think another mid-size truck might be the winner in the coming year or two.


Tom D (not verified)    April 6, 2015 - 5:42PM

Who the heck is Vincentric? I've never heard of them. I have heard of Motor Trend, Consumer Reports, US News & World Report, Kelly Blue Book, Edmunds and Popular Mechanics. They all preferred the Colorado/Canyon to the current Tacoma. KBB ranked the Colorado ahead of the Tacoma and so did their customers. There's no resale data available for the current Colorado, so the Tacoma's win isn't that meaningful. If the 2016 Tacoma is the game changer they claim, resale for older Tacomas will drop like a rock. It happens with nearly every brand, nearly everytime...except 7.3 liter F-250 and F-350 Powerstrokes.

John Goreham    April 6, 2015 - 7:39PM

In reply to by Tom D (not verified)

Tom, you make a good point. I should have outlined who Vincentric was in the story. My bad. I'll drop the link below in case you want to read their words on who they are. In brief, they are a data analyst company similar to JD Power based in Detroit. GM and Toyota are both customers of Vincentric. Thanks for taking time to comment.

CVT (not verified)    April 30, 2015 - 3:48PM

In reply to by Tom D (not verified)


Your statement about 2nd Gen Tacoma resale value "dropping like a rock" is invalid regardless of how the new Tacoma performs against the other news trucks when it is released... I say this based on both Customer satisfaction trends with Toyota in general not to mention satisfaction history of the Tacoma line... PLUS the fact that even when the 2nd Gen was released, the 1st Gen initially saw little to no dip in new (old stock) or resale sales numbers. Toyota (and the Tacoma line) have a firm foothold in durability, reliability, customer satisfaction and resale value that CAN'T and WILL NOT be undone by ANY new contender in the segment... And I even really like the new Canyon. (but I'm nobody)