Skip to main content

Kia's Super Bowl commercial plays to gender fantasies

There were many automakers with smart and funny commercials on Super Bowl Sunday. Kia managed to be a cut above the rest with its commercial featuring the Motley Crue, Chuck Liddell, and Adriana Lima.

Join us...    

Even with the Super Bowl game probably past most people's minds and thoughts at this point in the week, automakers certainly hope that your brain is still focused on the big game commercials.

Kia had the right mix of attitude, fun, and craziness in their Kia Optima commercial for the Super Bowl. The commercial featured Adriana Lima, the stunning Brazilian supermodel; Chuck Liddell, a Mixed Martial Arts fighter; and the Motley Crue, the legendary rock band.

The commercial starts off with classic and well known 50's song “Mr. Sandman” written by Pat Ballard and sung by the Chordettes. A tiny man with a pot of magical sand carefully walks into the room and sprinkles some of the sand on the sleeping wife. In her dreams it then shows she is riding on the back of a horse through a grassy field. On the horse with her and at the front of it, is a hunky man who looks like he came from Harlequin romance novel.

The Sandman then proceeds around to the other side of the bed to sprinkle the magical sand onto the husband. He trips and his entire pot of magical sand is accidentally spilled on the husband. When you are taken into his dream he is in a Kia Optima and on a racetrack. The amazingly beautiful Adrian Lima is in front of him waving a flag ready for him to start. He takes off and starts going around the track while Motley Crue is playing on the stage. As the man is circling the track in the Kia Optima you see the stands are full of lots of attractive women in bikinis screaming. As he further circles the track he sees some wacky stuff. Such as a bull rider riding a rhinoceros, and a gigantic sandwich being cut by lumberjacks. Chuck Liddell is also fighting in a ring. The commercial ends with him breaking threw the track wall into his wife's dream, whisking her off in the Kia Optima. The last shot then reads “A dream care. For real life.” and you see it is for the “Optima.”

The best part of the commercial is that it plays to both gender fantasies. All the non car-people who hadn't seen it on Youtube before the big game found it funny and entertaining. All the guys liked seeing Adriana Lima (I mean really who wouldn't?). Women liked the fact that in the end the guy breaks out of the his dream, to get whisk his wife away in hers.

Like the Fiat 500 commercial that was a success for Fiat, it seems the Kia Optima commercial has been well received as well. Kia was smart and had the right idea here. The commercial is memorable and should keep the Kia Optima in people's mind, at least that is what Kia wants.

Kia even released and extra for this commercial, which is 5 hours of Adriana Lima waving a flag. Thankfully it is full 1080p High Definition!

Join us...    


Lynn Beasley (not verified)    February 11, 2012 - 11:33PM

I think the commercial was funny and think they could expand on the clumsy sandman. It might be fun. I wish they would have had the guy wake up hugging his bulldog or his wife staring at him. lol

Shay (not verified)    February 19, 2012 - 11:50AM

It is killing me....who plays the sandman??? It looks so much like Danny Bonaduce (sp?). I wanna know if im way off base on this or dead on. The former Partridge Family member struggles for work, it wouldn't be off base for him to do car commercials, I mean it is "work". Somebody please help me on this one!

Shay in Fla.

Shay (not verified)    February 25, 2012 - 9:16PM

In reply to by Adam Yamada-Hanff

So I posted it on yahoo answers and I found out that it is ric sarabia. When I did a imdb search I verified that he is indeed the elusive "Sandman." But is sure does look like Danny Bonaduce, but the hair isn't red enough, that's what my husband said. Thanks for all tje replies!

Anonymous (not verified)    February 25, 2012 - 5:39PM

I was trying to google search who is the actor playing sandman because I too swear it is danny bonaduce that was my first thought. It is possible with technology to have grown man like danny appear small in the commercial. now it is going to bug me who it is.