Chevy Camaro Outsells Ford Mustang in September, Ending the 22-Month Streak
The last time that the Chevrolet Camaro outsold the Ford Mustang in monthly sales was back in October of 2014, when Ford managed to sell just 4,565 examples of the Mustang in the month before the all-new 2015 models began reaching dealerships. In the 22 months since October 2014, the Ford Mustang has beaten the Camaro and the Dodge Challenger in monthly sales, but in September 2016, the Mustang had its worst sales month since the new generation was introduced two years ago. As a result, the Mustang slipped to 2nd place in the muscle car sales race for September, allowing the Camaro to break the 22-month streak and to prevent the Mustang from posting another sales shutout in 2016.
September 2016 Muscle Car Sales
In September 2016, General Motors sold 6,577 examples of the Chevrolet Camaro (up 25.4% from last September), allowing them to claim the monthly muscle car sales title. The Ford Mustang was 2nd in the segment with 6,429 units sold and the Dodge Challenger was 3rd with 5,698 units sold last month.
The Camaro’s sales total for September was the 3rd best of the year for the Chevy muscle car while also being one of the better years for the 6th generation car in terms of year over year gains, but the surprisingly poor sales of the Ford Mustang plays just as big of a role in the Camaro claiming the monthly title. With just 6,429 units sold, September was the worst sales month for the newest generation Mustang since it was introduced in late 2014. Mustang sales were down 32% from the same month last year and while we can expect some decline in Ford muscle car sales as the car moves further from being “brand new”, but the sudden drop was not something that I expected. It will be interesting to see how the Mustang rebounds in October.
Finally, the Dodge Challenger was in its usual 3rd place spot in the segment sales race, but with 5,698 units sold, the brawny Mopar muscle car wasn’t far behind the cross-town rivals. The Challenger improved by 19% last month (compared to Sept 2015) and with the new Challenger TA and Charger Daytona models set to arrive soon – we could see another small spike in Dodge muscle car sales over the next few months.
While the Chevrolet Camaro managed to beat the Ford Mustang in September, breaking the 22-month streak and preventing a second-straight year of being shutout in the monthly sales race, the Mustang still has an insurmountable lead in the annual sales race.
After September, Ford has sold 87,258 Mustangs in the US while General Motors has sold only 54,535 Chevrolet Camaros – a difference of 32,723 units. Ford could have stopped selling Mustangs on October 1st and for the Camaro to beat it, Chevy would have to sell around 11,000 Camaros a month in October, November and December to take the lead. General Motors has never sold more than 11,000 Camaros in a month during the modern era (2009-present), so it is pretty much impossible for the Camaro to win the 2016 muscle car sales title.
Realistically, the Camaro is still in danger of falling to 3rd in the annual race if sales should slump in the next few months, especially if the Dodge Challenger continues to grow. Technically, the entire muscle car segment is down this year, but the Challenger has routinely been the strongest of the three in terms of month to month growth. If the introduction of the new Challenger T/A leads to s spike in sales – Dodge could sneak into the 2nd place spot behind the Mustang.