2015 Mustang Crushes Camaro, Challenger Combined in March
The 2015 Ford Mustang has been populating dealerships around the country over the past three months and with a combination of more vehicles on lots and the warmer weather around the country, new Mustang sales absolutely exploded in March 2015. I have been covering the monthly sales race between the Ford Mustang, the Chevrolet Camaro and the Dodge Challenger since late in 2011 and in that time, none of the American automakers have sold as many muscle cars in one month as Ford sold in this March.
I keep a spreadsheet of muscle car sales each month and going back to late 2011, the most muscle cars sold by one company in a single month was the Mustang in May 2012, when 10,437 units were sold. The most Camaros sold in a month in the past few years came in May 2014, when GM sent out 10,340 new Chevy muscle cars.
In March 2015 – a month in which many areas of the United States is still getting fresh snow – Ford sold 12,663 examples of the 2015 Mustang.
Mustang Crushes Camaro
While record sales numbers for the 2015 Ford Mustang are good, what makes the March sales numbers even better is the fact that they came in a month where the Camaro saw incredibly low figures. GM sold just 5,9,56 Camaro coupes and convertibles last month, trailing the Mustang by over 6,700 units.
In most months over the past few years where one of the American muscle cars sold very well, the closest competitor usually had a strong month as well. However, with this Mustang sales boom coming from new generation models, the Camaro had a very poor month compared to March sales in 2012, 2013 and 2014. In fact, even the Dodge Challenger posted strong sales numbers in March 2015 with 6,110 new Mopar muscle cars sold, coming just 22 units shy of monthly sales record for the modern Challenger. So while things were very good for both Ford and Dodge, Chevrolet was the only muscle car builder to post poor sales last month.
Annual Sales Lead Grows
The Ford Mustang has posted very strong sales through the first three months of 2015, moving a total of 29,811 cars during the coldest months of the year. It took Ford well into May to sell that many Mustangs in 2014 and in leading each of the first three months in the muscle car sales race, Ford has already built a huge lead in the annual muscle car sales race. GM has delivered just 17,320 new Camaros in the first quarter, so the Mustang has an early of almost 12,500 units in 2015.
As the weather continues to warm up around the country, we can expect to see sales of all of the American muscle cars continue to rise, with the Ford Mustang and Dodge Challenger also benefitting from the new model surge. Numbers will almost certainly improve for the Camaro, but if things don’t approve for the Chevy muscle car quickly, the Mustang might build a lead that is too big for the Camaro to close when the 2016 Camaro drops later this year.
And to think, plenty of people were sure that the 2015 Ford Mustang would fail due to its extensive redesign.