If you are a Model 3 reservation holder, would you like to have the option to sell your place in line if you bought Model S? Let's say you put down your Model 3 reservation very early, but now you have changed your mind and want to buy a Model S instead, especially after the reintroduction of Model S 60 (the difference between Model S60 vs 70). Now, there probably are many people who would like to have a Model 3 sooner than later.
If Tesla allows Model 3 reservations to sell their place in line apparently everyone would win. Tesla would win because it sells a Model S without losing a Model 3 buyer. The Model 3 reservation holder wins because he or she gets the car that he wants. Someone else wins because he or she gets an earlier spot in the line for the Model 3.
"Allow me to sell my place in line (we will need some sort of Tesla version of Stubhub). If my agreed-to price is met Tesla will use the money to help me pay for a Model S. If I don't go through with the deal Tesla gets to keep my 1,000 deposit. It's a win - win - win," writes James in Tesla's Model 3 forum.
Creative, but Not Ethical
Now, is this ethical and moral? It's hard to say. I don't know. The topic is being discussed in Tesla's Model 3 Forum. It does a little sound like a ticket scalping. The reason I wrote that I don't know how moral and ethical it would be because everyone seemingly win in this scenario.
"Not worth Tesla's trouble not to mention not adhering to the rule and spirit of the reservation. It's a no go to me," writes Carl in the same forum. "No way, that is unethical and Tesla would be lambasted mercilessly in the press. Could be illegal too," writes WJ in the same place. It seems wrong in many levels.
I don't think this fits Tesla's ideas and they don't need a bad press doing unethical things.