New Cadillac CTS Is Bigger and Better, But 20K Better from 1st Gen?
When Torque News contributor Marc Dostie covered "Why Cadillac So Often Fails" we received number of good comments after that, but one comment that was sent to us today, stood out. In that comment a Cadillac CTS owners Matt Evans writes why in his opinion Cadillac fails and points to the price of the current generation CTS, which is drastically different from the first Gen CTS.
Is 3rd Gen Cadillac CTS $20K Better Than 1st and 2nd Gen?
Matt writes that he is a current Cadillac owner. He owns a 2008 CTS.
"The CTS is the perfect example of what is wrong with the brand. For example, the first two generation of Cadillac CTS were what I consider to be of good value. The vehicle was not as good as the German cars, but sold well because you got a nice car for a good price. Now the 3rd generation CTS no longer represents a good value. The price increase was supposed to be because you were getting a bigger and better car. True, the car is bigger and better, but not 20k better. Cadillac is trying to be something it isn't... And that's killing the sales on the CTS. The GM dealer in my town wants 65k for a fully loaded CTS! This vehicle no longer represents a good value at that price. If Cadillac wants sales to pick up again it needs to be honest with itself and accept who its real customers are," Evans write to Torque News.
"Who are Cadillac's customers? The people that cant afford a BMW or Mercedes," Evans conduced in his comment.
Indeed, I checked and the fully loaded V-Sport Premium Luxury can even reach 71,790 dollars on Cadillac's website. That's kind of expensive, considering there are good value Lexus vehicles, Mercedes and BMW cars it has to compete with.
I asked other Cadillac owners at Cadillac CTS/CTS-V Owners/Admirers group on Facebook about this perspective and many agreed that the 1st Generation and 2nd Generation Cadillac CST were better values than the 3rd gen CST. In fact, they say the first gen CTS-V vehicles hold their value pretty well. The starting price of CST is $46,990.
Yet, Cadillac is a great car with a great heritage. If you are a Cadillac owner or a fan we would like to hear your voice in the comments section below for discussion. Let us know what you think about the value. If you liked this article and think it may help your friends, consider sharing or tweeting it to your followers.