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Lucid Motors and Tesla Are Different Markets: Here's Who Will Be The Winner

It's both adequate and funny how people are trying to compare Lucid Motors (LCID) with Tesla because they target different markets. There will be many more competing in Lucid and Tesla, but the winner will be characterized based on a different criteria. It can be Tesla, Lucid or another automotive rival.

Tesla and Lucid are different markets. Tesla is after mass production with an executive class car. Lucid is after niche Mercedes market in the "luxury" classification.

Yes, it's true that Lucid Motors has a secret weapon of Energy Storage System. Yet, how one company leverages the chip shortage, minerals, and battery production will be the winner long term.

How many car companies came before Tesla? Many of them failed to even get to production. How many currently won’t make it to production? Tesla is definitely taking the high road and welcoming all new comers. Lucid now needs to show some class, notes Dale Feyereisen in Lucid Motors Official Group on Facebook.

It’s just too bad most working-class Americans won’t be able to afford a Lucid Air now. However, if Lucid - like Tesla - introduces an affordable EV in the next 2-3 years, then Lucid can target the same demographics that Tesla mostly targets. Right now, Lucid is planning to expand in Europe and start European deliveries.

But for now, as I said above, how one company leverages the chip shortage, minerals, and battery production will be the winner long term.

Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.


DeanMcManis (not verified)    January 7, 2022 - 2:04PM

Yeah, there is limited competition between these two marques. Lucid does not yet offer less expensive models like the successful Model Y and Model 3. But Lucid's main target Mercedes has released their new EQS (even offering an AMG model), and it is clearly designed to appeal to loyal Mercedes buyers, just as the Taycan and E-Tron GT does for Porsche and Audi loyalists.

Spencer Pon (not verified)    January 10, 2022 - 3:20AM

I don't really see the value of trying to compare Lucid to todays Tesla. Compare it to Tesla of 2012 when they were just coming out with the Model S. Lucid is a startup, like Tesla in 2012. Why are you trying to compare it to a commpany who has ramped up production of 4 EVs (I'm not counting the original Roadster since I don't consider that car to ever have been ramped up). Now who was Tesla aiming their Model S at back in 2012? Mercedes and other high end luxury cars. It was only in 2018 (possibly 2017) that the Model 3 hit the lower end market. So in 5 years when Lucid makes a lower cost EV, then compare it to the Tesla of today.