Porsche Plans To Build Its Ninth Experience Centre In Japan

Just today, Porsche announced plans for its newest Experience Centre. The complex will be named Porsche Experience Centre Tokyo, but the actual location is just outside of the historic Japanese city, in a place called Chiba.

Porsche’s Experience Centres are a place where you can spend a day, and probably lots of money, familiarizing yourself with Porsche’s offerings. This new location in Japan is undoubtedly our favorite one so far, and it hasn’t even been built yet.

Like the other Experience Centres around the world, Porsche’s Japan location will have all the accommodations and pull out all the stops for customers. Porsche say the facility will have a “circuit track, a dynamics area, an off-road track, as well as other various track contents to experience the maximum of Porsche sports car performance.”

Existing Porsche customers have the option of bringing their own cars or using Porsche’s on-site fleet for track use. Porsche intends to design certain sections of the circuit as emulations of famous racetracks. For example, they will include a “corkscrew” section that is much like Laguna Seca’s turn 8. The Nurburgring’s “Carousel” corner will also be built into the track.

And that was just the track section. Porsche spent just as much time on the building as they did the circuits. When designing the architecture, Porsche found it pertinent to include Japanese elements to its style, showing respect for the building’s host country.

The exterior will feature aspects of design, inspired by the famous Japanese style Edo Kiriko. Structural braces built in a crossing pattern of diagonal lines will lace the outside of the building along with towering glass windows that give it natural light and accentuate the beautiful Japanese landscape.

Upon entry of the building, Porsche says that customers will “enjoy the realistic racing simulator, grab a coffee in the lounge or have dinner in the restaurant. Additionally, PEC Tokyo caters for a range of business needs, with meeting rooms where numerous training sessions can be held and an area for corporate events.”

Smart is the move to expand the PEC into Tokyo. The Japanese auto industry has such a rich history and wide fanbase, Porsche would be ignorant not to try and impress such a large audience. One day our Porsche team hopes to visit and tell you all about it.

Max Larsen is the Porsche reporter at Torque News. Since he was 15 years old Max was building old cars and selling them for profit, spawning his love for cars. He has been around Porsches his entire life. His grandpa had several 911s and he owned a Porsche 944 when he was younger, which made the auto-shop class cars a lot simpler. Reading old car magazines and seeing press cars at shows gave him the passion to write and pursue the industry. He is currently studying for Journalism at Western Washington University and writing for the racing team there locally. Follow Max on Torque News Porsche and on Twitter at @maxlarsencars. Search Torque News Porsche for daily Porsche news coverage by our expert automotive reporters.