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Ford launches largest hiring initiative since Y2K

Posted: July 23, 2013 - 6:22PM
Author: Don Bain
Ford has added 800 new salaried positions to its efforts to hire 2,200 salaried professionals to its workforce, bringing the total to 3,000 – the largest hiring push since 2000.


The best part is, since only 2.7 percent of these jobs are replacing vacancies, most of the new hires are for entirely new positions as Ford seeks to continue its current sales momentum with more new products and further innovation.

This announcement comes on the heels of the automakers best June sales since 2006, when the automotive market was near its peak of total sales, before the recession began.

According to Felicia Fields, Ford group vice president for human resources, the company is still looking for people “interested in working for a diverse global leader in a huge growth mode” to fill over 1,500 remaining positions.

“Engineers and technical professionals are in as much demand as our cars, trucks and SUVs,” says Fields. “Global demand and increasing capacity in North America and Asia requires that we aggressively seek out technical professionals in order to continue our growth.”

Though these are all US jobs, the positions will have global impact as the firm expands its surging demand for cars, trucks and SUVs worldwide. During 2012, Ford hired another 1,850 salaried workers in the US.

New Recruitment Campaign
To find the candidates, Ford has launched a new social media based recruitment campaign titled The Distance Between You and an Amazing Career Has Never Been Shorter. Prospects are encouraged to bring the talent needed to Ford and help serve the automaker’s customers through innovative solutions.

“We created the campaign to align with Ford’s global brand promise and highlight that when you join Ford you will become part of a team already leading the way in imagination and creation,” says Fields. “We want a fresh and innovative image that reflects Ford and what we stand for.”

Candidates will be sought via Facebook, Twitter and LinkedIn as well as Ford’s online career site. The company will also have an active presence on college campuses throughout the country.

“Our salaried hires are matching the growth we have seen on the hourly side,” says Fields. “Ford is very much in a job creation mode right now.”

In addition to the salaried positions, Ford announced the addition of 2,000 hourly employees at Kansas City Assembly Plant last April. The workers will help build the popular F-150 pickups.

Last year, Ford announced its plans to hire more than 6,200 hourly employees across the country to meet demand for its products. As this hiring effort is completed, Ford will have reached 75 percent of its three-year goal of creating 12,000 hourly jobs in the U.S. by 2015.

“Our message to job candidates is really simple: Bring your talents to Ford and help us build an even greater future,” says Fields.

As a rule, the representatives of the brand we’ve met are sharp, personable and authoritative in their various fields of endeavor. It might be nice to be a member of the Ford team.