2018 e-Panamera
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Porsche posts sales record as sales success continues for 8th straight year

In 2017, Porsche continued to roll along as it set another sales record. For the eighth straight year the automaker set a new record for sales, pushing past 55,000 units sold.
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From 2008 to 2009 things were pretty scary in the auto business. The bottom fell out of the market as a combination of tax cuts, easy credit turned tight, and general problems with the economy brought car sales to a screeching halt. At one point, sales tanked to their lowest levels in years, right around 8.5 million vehicles.

Ailing auto industry needed tending

Something had to be done to bring the car industry back. One in six workers has a job that is somehow related to the industry, whether directly or in a secondary or third-level business. So, with 16.7 percent of the workforce depending on cars for their livelihoods, the government had to act. After a couple of rounds of bailouts in the form of “Cash for Clunkers” which put billions to stimulate sales into the industry, things began to turn around so that by 2010 the picture changed as the industry slowly righted itself.

With the auto industry coming back and a new sense of optimism growing, car sales came back. For example, Porsche Cars North America started seeing its sales heading up nearly right away. By the end of 2010, Porsche saw a sales ramp-up that continues today. For eight years – 96 consecutive months – Porsche has watched steady sales growth to the point where dealers moved 3,913 vehicles in December.

Officially, December marked the close of an excellent 2017. For the year, Porsche moved 55,420 vehicles, a 2.1 percent increase over 2016.

In commenting on the Porsche sales, Klaus Zellmer, Porsche president, said, “Demand for four-door and two-door Porsche sports cars allowed [Porsche] to achieve another annual record in 2017, making it the eighth consecutive year of increased sales.”

Macan and Panamera 'posted double-digit growth'

He continued that Macan and Panamera lines “posted double-digit growth.” The automaker also expects further growth from “our all-new Cayenne in the second half of the year.”

Porsche 911 sales also grew in 2017 by nearly 9,000 units.

Porsche’s Certified Pre-Owned (CPO) vehicles sales program was also a huge success selling 2,153 units in December, a 24.6 percent increase over December 2016. For the year, as a whole, CPO sales were up 12.5 percent – 19,104 units.

2017 sales snapshot

Here is a snapshot of Porsche sales:

  • 911 (all) – 773 in December 2017; 711 for December, 2016; 8,970 for all of 2017; 8,901 for all of 2016
  • Boxster/Cayman (all) – 301 for December 2017; 373 for December 2016; 5,087 for all of 2017; 6,260 for all of 2016
  • Panamera (all) – 455 for December 2017; 36 for December 2016; 6,731 for all of 2017; 4,403 for all of 2016
  • Cayenne – 950 for December 2017; 1,099 for December 2016; 13,203 for all of 2017; 15,383 for all of 2016
  • Macan (all) – 1,444 for December 2017; 1,796 for December 2016; 21,429 for all of 2017; 19,331 for all of 2016
  • Totals: 3,913 for December 2017; 4,015 for December 2016; 55,420 for all of 2017; 54,280 for all of 2016

Source: Porsche


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