Over the years, Jeep has created a cult following. The love of all things Jeep includes the fun little graphics or Easter Eggs that the company is known for hiding around the vehicles. For example, the tiny image of the 1941 Jeep Willys shown climbing up a mountain on the windshield of the 2020 Jeep Wrangler is one of the company’s best-known Easter Eggs. Now Jeep is inviting fans to design an Easter Egg and the winner will get the Jeep of their choice.
“Jeep ‘Easter eggs’ started with the 2011 Grand Cherokee,” said Mark Allen, Head of Jeep Design. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles.
“When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.”
Become a Part of Jeep Lore
What an incredible honor for a Jeep fan, because the winning design will be included on a future Jeep model. Ideas should be submitted to TheNextJeepEasterEgg.com. You better put on your thinking cap quickly because the contest only runs through Thursday, July 2, 2020. The winner will be announced on Friday, July 31, 2020. The winner can choose any Jeep with a value of up to $50,000.
Jeep executives and designers will select the winning entry based on four different criteria.
According to Jeep, the Easter Eggs will be judged on:
- Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25%)
- Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25%)
- Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. (25%)
- Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant’s own idea and does not build upon any other idea or expression. (25%)
“The Jeep brand’s legacy is a testament to the people who since 1941 have dedicated themselves to building SUVs engineered and designed to be the most capable in the world, and to the people who proudly own, or aspire to own, one of our vehicles,” said Christian Meunier, Global President of Jeep Brand, FCA. “With a history of nearly 80 years filled with memorable experiences past and present, we believe that the ideas submitted by our global community will be ones that only Jeep and its owners, fans and followers can uniquely tell.”
For a list of all the official rules, visit the Jeep contest site.
Jeep fans truly adore their rides. Jeeps are some of the most personalized vehicles on the market. Mopar sells more than 200 different accessories for the Jeep Wrangler and the Jeep Gladiator.
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