When I was little, Chevrolet had perhaps the catchiest slogan ever, “See the USA in your Chevrolet.” Since then, Silverados and Corvettes were as “American as baseball, hot dogs and apple pie.” Now, Chevrolet is letting everyone know that no matter if they drive a 2024 Chevrolet Bolt, 2024 Chevrolet Silverado or a stunning new 2024 Chevrolet Corvette, Chevy has a vehicle to fit your future. Chevrolet’s new slogan is “Together Let’s Drive.” You may have caught their new ad during the first game of the World Series.
New Chevrolet Ad Campaign
The new campaign reflects the rapidly changing automotive universe. The ad campaign features more electric vehicles but includes the gasoline-powered vehicles that are keeping Chevrolet and most automakers afloat. It acknowledges the rapidly increasing prices of virtually everything as well as the need for reliable transportation. From automotive racing to providing for your family, Chevrolet intends to provide a vehicle that works for you.
UPDATE: "Together Let's Drive" Campaign video is now Private and Torque News decided to remove it from this article: Dec. 29, 2023.
Connectivity and Affordability
The first advertisement using the “Together Let’s Drive” tagline stresses the affordability of the Bolt EV and the Trax SUV while also highlighting that the vehicles are connected through OnStar. Chevrolet research has shown that buyers are concerned with having the latest technology and safety but are also very value-conscious. The buying public wants affordable vehicles but they still want luxury. You can expect to see Chevrolet transition to the new slogan slowly but consistently, especially as it rolls out the new 2024 Chevrolet Blazer EV and the 2024 Chevrolet Silverado EV.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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