Michelin Challenge Design succeeds again at 2011 NAIAS

Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design. The displays from international entries for 2011 NAIAS look like another success.

By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.

According to the personnel on hand at the 2011 Detroit Auto Show, Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design.

This mainly due to Michelin’s corporate culture, which places a high value on design and innovation, and deems them as important to consumer satisfaction.

Perhaps it's this attitude and philosophy that has maintained Michelin’s role as the industry leader.

Utilizing their position as a leading member of the automotive industry and their unique position as a non-OEM exhibitor at the North American International Auto Show (NAIAS), Michelin offers a challenge to designers around the world, individuals and small and large companies, to enthusiastically create, bring forward and display, significant design work that would normally not have an opportunity to be shown at a major auto show.

One look at the displays in the gallery below says the Michelin Challenge design program is worth the effort.

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About the Author: After 39 years in the auto industry as a design engineer, Frank Sherosky now writes articles, books and ebooks via authorfrank.com, but may be contacted here by email: [email protected]
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Additional Reading:
Future vision belongs to students at 2011 Detroit Auto Show


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