As is common knowledge, in 2022, Elon Musk bought Twitter for $44 billion and took the company private. Musk, in addition to his role as CEO and Chief Product Designer at Tesla and CEO and Chief Technology Officer (CTO) at SpaceX, also took on a new role as CEO, CTO, and Executive Chair at Twitter.
Earlier this year, Musk relinquished some of the responsibilities he took on at Twitter by hiring Linda Yaccarino as the new CEO of the company.
Given all the responsibilities Elon Musk already had at Tesla and SpaceX, the EV maker’s investors were less than thrilled by Musk’s added role at Twitter which was later renamed X.
Elon Musk’s decision to rename Twitter to X is largely due to the new direction Musk wants to take the social media platform in. Twitter was famous for 140-character short texts however, now, Musk wants the platform to be as he puts it “the everything app.”
In accordance with this push, X has been trying to attract more videos, long-form content, and live streams to be hosted on the platform.
In order to cement X’s position as the go-to place for long-form content, Elon Musk has already been using his other company, SpaceX.
BREAKING: @Tesla Has Added a New Cybertruck Startup Light Sequence and Raise to Start & Lower to Enter Feature Through an Over-the-Air Update. @elonmusk#Teslahttps://t.co/rQuk6lUYOm
— Torque News (@torquenewsauto) November 27, 2023
SpaceX has abandoned all social media platforms including YouTube where it has over a million subscribers and has moved to exclusively stream all SpaceX launches including the recent spectacular Starship test flight on X.
In principle, people might not object too much to Musk’s decision, however, X is a recent entrant into long-form content and live streaming as a result, the company’s abilities in this regard, although fast improving, are still noticeably subpar when compared to something like YouTube which has dialed live-streaming to a T.
For example, X live streams have noticeably worse video quality than YouTube. In addition, X live streaming doesn’t have some important features such as rewinding live content which could be important if you happen to miss a portion of the video.
This brings us neatly back to the headline of the article. Ironically enough, Tesla, using the company’s Instagram page, today has confirmed that the Cybertruck delivery event will take place on X.
Cybertruck delivery event is one of the most hotly anticipated events of the year. Interest in the Cybertruck is so high, that hundreds of people are lining up for hours in front of Tesla stores to be able to experience the truck in person for the first time.
Given the immense interest Cybertruck garners, if the truck’s delivery event is exclusively streamed on X, I can see how this has the potential to rebrand X in the eyes of many people as the go-to place for video live streams and long-form content.
At least personally, I wouldn’t have been too opposed to this. After all, Tesla has immensely benefited from Elon Musk’s other ventures. In the early days of Tesla, as the EV maker was still struggling, it used a part of SpaceX’s Hawthorne factory as Tesla’s design studio.
In recent years, SpaceX and Tesla have been sharing materials engineers to create the Cybertruck’s highly corrosion-resistant stainless steel alloy. Elon Musk also uses the ability to co-work at SpaceX, a rocket company, to attract some high-level engineers to Tesla, who otherwise would not be inclined to work at a car company.
This is all to say, that I understand, at least in the long run, cooperation between Elon Musk’s various ventures leads to mutual benefits.
And the cooperation between Tesla and X, although it might not seem obvious at first, could greatly benefit Tesla in the long run. If X becomes the major news platform on the planet then it will likely in turn help Tesla fight off the countless FUD stories printed about the EV maker daily by short sellers or big oil or other huge industries that Tesla is disrupting.
However, as I said earlier, if the live stream capabilities of X and YouTube were similar, this would’ve been okay, however, X still has a long way to go to be the sole place something as big as the Cybertruck delivery event gets exclusively streamed on.
In addition, as Tesla is a publicly traded company, there could be some legal issues brought up if Musk doesn’t go through the proper channel to stream the Cybertruck delivery event exclusively on X.
Currently, it doesn’t appear as though Tesla will livestream the Cybertruck delivery event outside X however, we’ll be sure to keep you posted if the EV maker makes any last-minute changes.
Until then, make sure to visit our site torquenews.com/Tesla regularly for the latest updates.
So what do you think? Disappointed that the Cybertruck delivery event will only be live-streamed on X? Do you think Musk could get into legal issues if he decided to go ahead with this decision? Let us know your thoughts in the comments below.
Image: Courtesy of Tesla, Inc.
For more information check out: Tesla’s Decision to Not Paint the Cybertruck Has been Validated After 13 Cybertrucks Were Seen Next to a Helipad
Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.