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You Still Can't Get A Heated Steering Wheel On The New Subaru Crosstrek

Subaru announced pricing and new features on the 2020 Crosstrek compact SUV and you still can’t get it with a heated steering wheel. Or can you?

Customers would like a heated steering wheel on the second-generation 2020 Subaru Crosstrek but still can’t get it on the Base, Premium, or even the top-trim Limited model. Shoppers can get the All-Weather Package that includes 2-stage heated front seats, heated exterior mirrors, and windshield wiper de-icer, but no heated steering wheel.

If customers want to keep their hands warm they can only get one on the 2020 Crosstrek Hybrid model and have to spend $38,655 to get one. The heated steering wheel only comes with an option package ($2,500) on Crosstrek Hybrid that also brings a power moonroof and Starlink 8.0-inch multimedia voice-activated navigation system. Also included with the package is a Harman Kardon 8-speaker system with a 432-watt equivalent amplifier.

2020 Subaru Crosstrek

At least up until now, customers can’t get a 2020 Crosstrek Hybrid in many areas of the country as Subaru only offers the more fuel-stingy model in a few select areas like California and some northeastern states. This journalist lives in Colorado where the Crosstrek Hybrid would be a popular model if customers could get one. We searched all dealers in Colorado and none are available.

There are other value-priced compact car models you can get a heated steering wheel and there are lots of choices. Shoppers can get one on the Kia Optima EX with the premium package ($30,915), Buick Regal Sportback ($30,695), Jeep Cherokee ($25,895), Kia Soul ($25,985), Nissan Altima ($28,080), and Nissan Rogue Sport ($27,960).

2020 Subaru Crosstrek

The Crosstrek is the brand’s “go-anywhere” all-weather compact SUV that is the third best-selling model in Subaru of America’s stable of vehicles. It’s the ideal vehicle for cold-weather climates with standard Symmetrical all-wheel-drive and sits higher with 8.7-inches of ground clearance. A new generation of customers uses it for off-road adventures and for winter sports.

The new 2020 Subaru Crosstrek well-optioned Premium trim with a CVT automatic transmission ($25,555) comes standard with heated front seats, windshield wiper de-icer, and heated exterior mirrors. Customers would gladly pay a few hundred dollars to add the heated steering wheel if Subaru would offer it.

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Photo credit: Subaru USA


Digitaldoc (not verified)    October 19, 2019 - 1:08PM

Yet another example of Subaru missing the market, and not listening to their customers. Cue a few more ads with cute puppies to keep the sales up...

Tiny Cadon (not verified)    October 19, 2019 - 8:27PM

Be careful complaining about a $30k+ car not having a steering wheel heater, you'll be accused of having Nancyboy hands & mocked!

James Gray (not verified)    December 11, 2019 - 11:18PM

Here in Canada, only the Limited edition Crosstrek comes with the Heated Steering Wheel. Way out of my price range at 38,500$. Then another 500.00$ to add a remote starter. The heated steering and remote starter come standard on Nissan mid-models.