2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek
Denis Flierl's picture

Would You Buy A New Subaru Without A Test Drive? A Surprising Number Say Yes

Can you buy a Subaru online? The answer is yes, and a surprising number of people would buy a 2020 Forester, Outback, Crosstrek, and Ascent without taking a test drive.
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Before COVID-19, most car shoppers would have never considered buying a vehicle without test driving it, let alone not seeing it. But it’s a new world and a surprising number of people will likely be buying a 2020 Subaru Forester, Outback, and Crosstrek SUVs online without ever test driving the vehicle.

New research from BuyaCar, and backed by Australian Subaru dealers, shows 25 percent of consumers said they would buy a car without ever sitting in it or driving it. We aren’t surprised at the age demographic who are more willing to buy a car unseen, just the number who are now ready to do it.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek

The new study reveals about 25 percent of those surveyed said they would "be confident in buying a car without seeing it if they would be protected by the new car warranty”. The largest group (33 percent) age 35-44 felt comfortable buying with our ever touching the car, and 31 percent, age 45-54, and 27 percent, age 55-64 would also buy a car without a test drive.

The remaining 8 percent, under 25 and over 65, preferred an in-person inspection. And men are twice as likely as women to buy a car online without a test drive or inspection.

Subaru just launched new home delivery of new Subaru vehicles and free pick-up/drop-off for vehicle servicing in Australia. Many retailers in the U.S. are now offering the same service for customers.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek

It’s very convenient to check out the car you want on your smartphone or tablet and buy a new car from the comfort of your home. You can also visit sites like Torque News to read about our latest new Subaru test drives and reports and get a complete review of the vehicle.

Once car buyers find out how easy it is, many may not ever go back to the traditional way which was not very enjoyable in the first place. The home delivery of a new Subaru is almost as easy as ordering a pizza.

Once you've made your online purchase, the Subaru retailer delivers your new 2020 Subaru Forester, Outback, Crosstrek, or Ascent straight to you at your home or office, or you can pick it up in person. This is the new evolution in car buying, and you might not ever go back to the traditional way again. 

You Might Also Like: The 2020 Subaru Forester, Outback, and Crosstrek share two things in common that SUV shoppers want. And you don’t pay extra to get them.

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press and the founder of Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Sport Subaru, Subaru AU, Crosscreek Subaru


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Comments

I have twice bought Subaru's without test driving them, granted I had previously leased the same model and ordered a new one -- so it's not quite the same as buying sight-unseen. The sales and finance people were flabbergasted when I told them I didn't drive the new one yet and I was signing the paperwork. If anything was wrong with it, the resolution would just be to take it to the service department -- so it's not really a big deal.