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The New Normal-What You Can Expect From Subaru After COVID-19

Subaru was on a roll before COVID-19 but things have changed. See why there is good news for Subaru Forester, Outback, and Crosstrek shoppers, and bad news for other models.

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You are likely putting off any new car purchase until things get back to some form of normal after COVID-19. What will it look like for car shoppers looking for a new 2020 Subaru Forester, Outback, Crosstrek or another all-wheel-drive model?

Things have been turned upside down for all automakers too, but Subaru of American is most disappointed they will not achieve its goal to hit twelve consecutive years of sales records in 2020. But this could be good news for car shoppers.

Here is what will change. It will not be business as normal for Subaru of America. There will be a new normal when things finally return after COVID-19. Automakers have learned that unless they offer big incentives to customers, they will not come back. You are seeing zero percent financing, three months deferred payments, lease-end extensions, and financing for 63 months on many new models now. Subaru will be even more motivated to sell cars in the coming months.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru CrosstrekThere is substantial inventory now

When Subaru dealers do completely re-open they will have inventory they want to move quickly off their lots and out of showrooms. The Subaru plant has been shut down, but for now, there is a substantial inventory of new 2020 Subaru Forester, Outback, Crosstrek, and other models. Subaru of America will be giving dealers even more incentives to support ramping the factories back up and sell its all-wheel-drive cars.

These deals will not be advertised, so customers should be aware they can cut a very good bargain if they are willing to negotiate. If you want to wait for the new 2021 Subaru models, there will be delays of these models because of plant shutdowns. Subaru Forester, Outback, and Crosstrek have all been redesigned recently and will only see small changes for the 2021 models year, so these models won’t be affected much.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek2020 Forester, Outback and Crosstrek have all been remodeled

The models that will be affected most will be the next-generation Subaru WRX, and WRX STI performance sedans, and BRZ sport coupe. Both are due for complete redesigns and were scheduled to should show up in 2021, but they will likely be delayed.

2020 Subaru Outback, 2020 Subaru Forester, 2020 Subaru Crosstrek2020 Subaru WRX STI-next-generation remodel could be delayed

For customers who wait, timing is everything, and you can likely get the best deal on a new 2020 Subaru Forester, Outback, Crosstrek, or another all-wheel-drive model in the next few months. Subaru will be motivated to sell cars and you could benefit.

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Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!

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Photo credit: Subaru, Timmons Subaru

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Rob (not verified)    April 21, 2020 - 4:22PM

What is the chance that the 0% APR 63 month financing extends past the Apr 30 end date for Subaru Foresters? With the overall uncertainty it would be nice to postpone a decision as big as a car purchase another month.

Bob S (not verified)    April 21, 2020 - 7:11PM

I am a Subaru salesman for over 13 years. Inventory is already at a shortage. We are running at about 80% of our original sales rate with no new inventory coming in.