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Why You Likely Won’t See The All-New Subaru Solterra EV SUV In Your City

When and where will you be able to buy the 2023 Subaru Solterra all-electric SUV? Many U.S. customers won't find one in the city where they live.


Subaru will launch its first-ever all-electric SUV called Solterra next year in the U.S. as a 2023 model. Where will you be able to buy the new Solterra? Like the 2021 Subaru Crosstrek Plug-In Hybrid, initial availability will be limited to U.S. states that have adopted California's ZEV Emissions program.

A statement from Planet Subaru says retailers in California will get the Solterra first along with Massachusetts, New Jersey, Connecticut, Washington State, and Washington DC, Vermont, New York, Maine, Rhode Island, Oregon, Pennsylvania, Maryland, Delaware, and Colorado.

2023 Subaru Solterra all-electric compact SUV

What is the price of the Solterra?

Subaru of America has not announced pricing yet, but reports say the new 2023 Solterra EV SUV will be priced in the low $40,000 range. Pricing will be after Federal ($7,500) and State rebates.

When will Subaru reveal the new Solterra?

2023 Subaru Solterra all-electric compact SUV
Subaru VIZIV Adrenaline Concept

The 2023 Subaru Solterra will likely be uncovered at the 2021 New York International Auto Show on press day, August 19, 2021. The show runs from August 20-29 for the general public.

What will be the range of the Solterra?

Initial reports say the Solterra will have an electric vehicle range of 300 miles. Subaru has not confirmed new model details. The Solterra will use electric technology developed with Toyota, which owns 20 percent of Subaru Corporation. The all-electric vehicle will ride on the e-Subaru Global Platform, a new all-electric vehicle architecture.

Where will the Solterra be manufactured?

Subaru Corporation will build the Solterra at its main plant in Gunma, Japan. The U.S. plant in Lafayette, Indiana, makes the Outback, Ascent, Impreza, and Legacy models.

Where will the Solterra be sold?

The 2023 Subaru Solterra EV will go on sale in Japan and the U.S. and then be released in Canada, Europe, and China by the middle of 2022. But the new Solterra won't be sold in Australia.

A report from Automotive News says Subaru CEO Tomomi Nakamura told them late last year they are taking a slow approach to launch the new Solterra. "For the U.S. market, we're not sure how rapidly the EV market will grow. We wanted to minimize our investment because we're not sure how much profit this project is going to make."

Torque News will bring new information on the 2023 Subaru Solterra as it's available.

You Might Also Like: The All-New Subaru Solterra EV Won’t Be Your Typical Urban Commuter

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA


jg (not verified)    May 20, 2021 - 11:06AM

Ya, 15 states where they have the biggest market share and there’s increasing charging infrastructure, but “You won’t likely see [one].”

omihakkei (not verified)    August 12, 2021 - 11:56AM

So much for a New York Car Show reveal. Event canceled.

I’m on a waitlist for the Solterra at my local Subaru dealer here in Washington state, will be happily trading in my 2018 Outback.

Dana Francey (not verified)    October 22, 2021 - 11:03PM

Starting at 40k after fed and state rebates?? Or just buy a $40k F150 lightning... BEFORE rebates that are jumping to $12500 soon plus $2000 for my state = $25500. The base f150 electric is well equipped and is all wheel drive, 5 sec 0-60, push button start, power front trunk, 12 inch touchscreen and more..

Subaru has been too little too late for their whole electric game. Its been frustrating watching the company make so many mistakes in the last 7ish years.

Alex (not verified)    November 6, 2021 - 3:00AM

My entire family has owned Subarus since the mid 90's but if this thing's 40 after rebates....sorry...why on earth would I buy this over the F150 Lightning?