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Why Subaru is suddenly the leading mainstream brand in the U.S.

The 2016 Subaru WRX, Outback, Forester, Crosstrek and Legacy earned individual awards to help the brand earn ALG’s Best Mainstream Brand award. What makes Subaru the best mainstream brand in America?

What is the brand that retains its value better than any other in the U.S.? According to ALG, it’s Subaru. Subaru has been named Best Overall Mainstream Brand for 2016 and takes home five Residual Value Segment Awards from ALG. Winning the Best Mainstream Brand award means that Subaru holds its value better than all other mainstream brands in the U.S.

The 2016 Subaru WRX, Legacy, Outback, Forester and Crosstrek all earned individual awards to catapult Subaru to the top. Subaru is a U.S. brand that is in high demand and customers are buying the all-wheel-drive Outback, Forester and Crosstrek in growing numbers. Subaru as a brand has become more mainstream and is setting sales records each year in the U.S.

Eric Lyman, vice president of industry insights for ALG recognized the entire lineup of Subaru vehicles for their appeal to a broader audience. He says there are four reasons why these five Subarus win big. He says, “Mainstream consumers have discovered what some have known for years: when it comes to low depreciation, high value performance, road gripping All Wheel Drive and high residual values, Subaru is the brand of choice.”

The 2016 Outback, Forester and Crosstrek are the top three selling vehicles for Subaru of America and demand has never been higher for the all-wheel-drive wagon, SUV and crossover. Consumers like their AWD abilities and their recreation-purposed body styles. They use them to commute to work during the week and to get away from civilization on the weekend.

ALG, is the industry benchmark for residual values and depreciation data in North America. The seventh annual ALG awards honored 2016 vehicles and predicted the 2016 Subaru Outback, Forester, Crosstrek, WRX and Legacy to hold their value better than any other vehicles in their respective segments. These 5 Subarus help the brand earn ALG’s Best Mainstream Brand award.

See why the 2016 Subaru WRX is the best sports car in America.

Media source: Subaru of America


william wipperdink (not verified)    November 20, 2015 - 9:01PM

unfortunately in the San Francisco bay area, the inferior RAV4 outsells the outback and forester by a massive margin. the RAV4 is a super hot seller even though it is clearly is far from being close to the best.

steve starner (not verified)    November 30, 2015 - 3:30PM

In reply to by william wipperdink (not verified)

Please...some areas are slower to read the accolades, and understand the quality inherent in a Subaru. Give it time...Subis will surpass the Rav4 sales. Remember, Toyota sells 2,373,771 vehicles in the US. In comparison, Subaru makes way less cars, selling only 513,693(an all-time record). So it only makes sense that the Toyota product should outsell the Toyota product. The previous comment does not reflect an apples to apples comparison, and should be discarded as pure bias. Good try though.