In Australia, Subaru has positioned itself perfectly to take advantage of the changing market. SUV sales are overtaking passenger car sales and the new Outback and Forester are leading the way for Subaru. Subaru’s niche in the market is their all-wheel-drive SUVs and crossovers. The Outback is scorching hot in Australia.
The new-generation Outback is an SUV-alternative and it’s the stand-out model in the lineup leading with an impressive 406 percent increase in October and up 334 percent year-to-date. The Outback is the hot model in the lineup. Australians are buying SUVs at a clip that will soon overtake passenger cars.
Nick Senior, Subaru Australia Managing Director, said: “The gap between passenger car sales and SUV sales in October was just 6112, this time last year it was 14,282. It’s now inevitable SUVs will overtake passenger cars, most likely as soon as mid next year. Subaru, with its XV, Forester and Outback SUVs, is perfectly positioned to take advantage of this.”
Subaru’s Outback is synonymous with the vast, remote, and arid outback regions in Australia, and the name is intended to emphasize the off-road capability of the vehicle. It’s the best place on the planet to drive any of Subaru’s all-wheel drive vehicles.
Subaru Outback has been the top seller for the brand and Forester is not far behind it. Subaru has also positioned itself with the XV Crosstrek crossover to pull consumers away from sedans because of its multi-purpose body style. Subaru’s core values of all-wheel-drive and cars that ramp up the fun-to-drive meter are other reasons Subaru is pulling buyers into their showrooms.
Media source: Subaru Australia