2016 BMW M2 Coupe
Denis Flierl's picture

Why BMW needs to chop the top on the new M2 Coupe

The all-new BMW M2 Coupe hasn’t even hit BMW showrooms and there’s already talk of an M2 Cabriolet. Should BMW build one?
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BMW released the 2016 M2 Coupe about one month ago and there’s rumors that an M2 Cabriolet could be on the table. This would be a good move by BMW as the car is designed for a younger generation of buyers who would buy a new M2 drop top. The Bavarian automaker needs to capture sales from the large millennial market in the U.S. comprising people from diverse cultures from the 24-35 age group. Would a Cabriolet draw more millennials to BMW showrooms?

BMW is sending a message with the new M2 Coupe. The compact luxury segment will never be the same and BMW will try to own the segment with a sports car that will thrill performance fans on a budget. A new M2 drop top would help BMW capture the attention of even more young millennial buyers. The M2 is already high on the fun-to drive meter and a convertible variant would push the dial even higher.

BMW M just revealed new M Performance parts at SEMA 2015 for the 2016 BMW M2 Coupe developed specifically for the high-performance compact. The next step in the young M2’s evolution needs to be to chop the top off the M2 Coupe and bring out an M2 Cabriolet. Stay tuned.


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Comments

What's the point of a lightweight performance vehicle, if you're going add 500lbs to it and ruin the balance and structural rigidity? Convertible versions of performance cars make no sense. BMW has become The Ultimate Poser Machine.
I do not agree at all that you are going to add 500 lbs to make M2 cabrion. A soft top BMW M2 will cmplement about to be realsed coupe. It does make a sense ! Your argument has no merit and is short in facts. I am all the way for a M2 soft top and the car will only complement my M3 E 92 coupe. Regards JB
I am very much looking forward to purchase M 2 cabriolet. Now I drive a superb M3 E 92 coupe and would like to drive a M2 cabriolet soft top. Please BMW respond to us and release a car we want. Danke. JB