BMW released the 2016 M2 Coupe about one month ago and there’s rumors that an M2 Cabriolet could be on the table. This would be a good move by BMW as the car is designed for a younger generation of buyers who would buy a new M2 drop top. The Bavarian automaker needs to capture sales from the large millennial market in the U.S. comprising people from diverse cultures from the 24-35 age group. Would a Cabriolet draw more millennials to BMW showrooms?
BMW is sending a message with the new M2 Coupe. The compact luxury segment will never be the same and BMW will try to own the segment with a sports car that will thrill performance fans on a budget. A new M2 drop top would help BMW capture the attention of even more young millennial buyers. The M2 is already high on the fun-to drive meter and a convertible variant would push the dial even higher.
BMW M just revealed new M Performance parts at SEMA 2015 for the 2016 BMW M2 Coupe developed specifically for the high-performance compact. The next step in the young M2’s evolution needs to be to chop the top off the M2 Coupe and bring out an M2 Cabriolet. Stay tuned.