Why BMW needs to chop the top on the new M2 Coupe
BMW released the 2016 M2 Coupe about one month ago and there’s rumors that an M2 Cabriolet could be on the table. This would be a good move by BMW as the car is designed for a younger generation of buyers who would buy a new M2 drop top. The Bavarian automaker needs to capture sales from the large millennial market in the U.S. comprising people from diverse cultures from the 24-35 age group. Would a Cabriolet draw more millennials to BMW showrooms?
BMW is sending a message with the new M2 Coupe. The compact luxury segment will never be the same and BMW will try to own the segment with a sports car that will thrill performance fans on a budget. A new M2 drop top would help BMW capture the attention of even more young millennial buyers. The M2 is already high on the fun-to drive meter and a convertible variant would push the dial even higher.
BMW M just revealed new M Performance parts at SEMA 2015 for the 2016 BMW M2 Coupe developed specifically for the high-performance compact. The next step in the young M2’s evolution needs to be to chop the top off the M2 Coupe and bring out an M2 Cabriolet. Stay tuned.