What makes 2015 Mercedes C-Class the best luxury sedan in the segment?
Denis Flierl's picture

What makes 2015 Mercedes C-Class the best luxury sedan in the segment?

The all-new 2015 Mercedes-Benz C-Class made its market launch this weekend in Europe. Will it continue to be the best-selling luxury sedan for the brand?

Mercedes-Benz celebrated a new market launch in Germany this past Saturday when customers went to showrooms for the dealership premiere of the new 2015 C-Class luxury sedan. The C-Class has been the best-selling model in the Mercedes lineup for a good reason. But will the new-generation 2015 C-Class continue to be a top seller for the brand?

The C-Class has had a remarkable run with over 2.2 million customers having purchased a C-Class saloon, estate or coupe since 2007. But will it continue with the new 2015 C? It very likely will, because this new C-Class is even better than the previous generation, and by far the best C-Class ever. The new C-Class is by design, a strategic part of the Mercedes-Benz 2020 growth strategy. Along with new models like the CLA and GLA compact luxury models, the new C-Class is a big part of the Mercedes plan for growth.

What makes the new 2015 C-Class special? Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars Marketing & Sales sums it up pretty well. He says, “The new model provides new dimensions in terms of technology, ecology, comfort, high-class appeal, driving pleasure and also a sense of spaciousness.”

Mercedes is planning on the new-generation C-Class to be a big success around the globe. They are producing the luxury sedan in four locations and on four continents within a period of six months. It will roll of the assembly line in Bremen (Germany), East London (South Africa), Beijing (China) and for the first time also in Tuscaloosa (Alabama, USA).

The new Mercedes-Benz C-Class is the best premium medium-size sedan in the segment. It sets new standards in the premium medium-size category, and comes with a new lightweight design concept allowing weight savings of up to 100 kilograms. It features excellent aerodynamics, new fuel-efficient engines and establishes new efficiency benchmarks in its segment.

It also comes with a host of new assistance systems that offer additional safety for its occupants. It gets a new suspension with an air-sprung option that gives the 2015 C-Class the most comfortable ride in its class. It can also be ordered with a sport suspension for sporty agile handling.

The new exterior and interior styling of the C-Class sets it apart from its predecessor and gives it a more upscale feel. Many other innovations and interior touches “underscore the saloon's energizing comfort and refined sportiness.” The all-new 2015 Mercedes-Benz C-Class is by far the best C-Class ever, and possibly the best premium medium-size sedan in the segment.

Other 2015 Mercedes-Benz C-Class stories of interest.

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