Audi uses Spock vs Spock in brilliant marketing of new S7 [video]
In a brilliant marketing piece, Audi uses the old school Leonard Nimoy as he goes head to head with new school Star Trek newbie Zachary Quinto in a battle of speed and wits. Audi uses the new video to promote their sexy new S7. In the video below, Audi goes head to head with their biggest rival Mercedes who is trying to catch them in the global race to be the number one luxury leader. Nimoy can be seen trying to squeeze his golf clubs into his Mercedes, while Quinto speeds to the golf course in his S7 with no problems. What else is Audi promoting?
Audi is also promoting the new movie Star Trek into Darkness that premieres nationwide on May 17. And this is the second major summer blockbuster film that Audi is associated with. The new movie Iron Man 3 features just about every Audi in their stable as Robert Downey Jr. as Tony Stark drives his new 2014 Audi R8 e-tron super sports car.
The new Star Trek film will not have any Audis driven by Captain Kirk or even Spock for that matter. And we likely won’t see the Audi logo on the side of the USS Enterprise as it goes into warp speed. But the new Star Trek movie will have the Enterprise crew find an unstoppable force of terror as Captain Kirk leads a manhunt to a war-zone to capture a one man weapon of mass destruction.
Audi is sure using the summer movies to promote their vehicles. The German automaker knows that Mercedes is right on their tale and wants to overtake them for the number two spot. Mercedes-Benz plans on their new luxury compact CLA four-door coupe to help the German automaker get back the top luxury brand ranking they lost to BMW in 2005. In 2011, Mercedes slipped to third place behind Audi and has stayed there the last two years.
As the luxury car battle heats up, Audi is pulling out all the stops to keep Mercedes-Benz in their rear view mirror. Watch as Audi uses the old school Spock to poke fun at Mercedes and also outwits both Spocks as the two logical beings stand in amazement and show emotion.
Watch Zachary Quinto vs. Leonard Nimoy: in “The Challenge”