What Customers Want In New Subaru Outback More Than Anything Else
Subaru of America is about to uncover the all-new 2020 Subaru Outback at the New York International Auto Show and it will be a big deal for the Japanese automaker. The Outback is one of the flagship models that customers have come to love and expectations are high for the new-generation model.
Outback has been the brand's highest-volume product since 2016, with the Forester a close second. In 2018, the Outback and Forester combined provided 51.5 percent of Subaru's U.S. sales. Subaru knows they need to get the new Outback right for customers.
Will Subaru Corp giving customers what they want in the new Outback SUV/Crossover?
Customers will be enamored with more interior technology, including a large center-stack screen, the advanced safety tech it will come with, new more efficient engines, and a bigger more comfortable cabin. Do customers want a new Outback that has a step up in exterior styling? Probably, but what customers want most when the sixth-generation 2020 Outback arrives this summer is quality above all else.
Customers want quality
Subaru has struggled in recent years because they are popular with a new generation of buyers that have never purchased a Subaru vehicle before. The Japanese automaker has not been able to keep up with demand because of the fast clip the brand has grown around the globe, and especially in the U.S. and Canada where they continue to see record sales. Subaru has had quality issues at their Gunma, Japan factory, where workers are overworked and underpaid. The record growth in the past 9 years has is been both a blessing and a curse.
If customers continue to have tech issues with the current Starlink infotainment they won’t be happy. If performance fans have more problems with the 2.5-liter turbo WRX STI engine, it won’t go well. There have been a massive global recall for the Crosstrek, Impreza, and BRZ model’s 2.0-liter engine which is hurting Subaru Corp.
Subaru has made big changes in their leadership and new boss Tomomi Nakamura needs to get it right or Subaru could be in trouble. Customers will be excited about the all-new 2020 Subaru Outback being unveiled tomorrow in New York, but they want a new all-wheel-drive SUV that shouts quality above all else.
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Photo credit: Subaru USA