I cover the WRX sales performance monthly, and the sports car is headed in the wrong direction. The Subaru WRX started the year with a massive sales drop. The WRX performance sedan dropped 41.6 percent in January, the most significant decrease in any Subaru nameplate sales volume.
WRX by the numbers
Subaru of America reports the WRX had 1,172 performance sports cars sold in January compared with 2,006 models sold in January 2023. WRX continues its slide backward. The WRX performance sedan also decreased the most of any model in December.
What's next for the WRX?
The 2024 Subaru WRX performance sports car will arrive at U.S. retailers this spring with a new TR trim level.
I covered the new WRX TR trim level in detail in previous reports. WRX TR offers new performance upgrades that include a Brembo braking system with 6-piston front calipers, 2-piston rear calipers, larger pads and rotors, and a larger brake master cylinder.
The WRX TR arrives with new performance upgrades.
Subaru says stiffer springs with revised damping rates and a retuned dual-pinion steering rack offer the WRX TR better body control and steering response while maintaining ride quality.
The WRX TR also comes standard with exclusive 19-inch alloy wheels in a satin gray finish paired with Bridgestone Potenza S007 summer performance tires for enhanced grip and braking performance.
All WRX TR models are equipped with Recaro performance design front seats, offering the driver and passenger increased support for performance driving. The Y-shaped design at the center of the seat backrest supports the sides and shoulder blades to maintain a proper driving position.
The New 2024 Subaru WRX TR - Three Sad-But-True Takeaways via @AllSubaru @torquenewsauto #subaru #wrxtr #wrx #subaruwrx #subaruwrxtr https://t.co/fdiBV0USeU pic.twitter.com/4VOYcXZGfc
— Subaru Report (@SubaruReport) October 14, 2023
The seats are wrapped in black and gray Ultrasuede with contrasting red stitching and embossed "Recaro" logo on the seatbacks. The driver's seat is 8-way power-adjustable.
The 2024 WRX TR is equipped exclusively with a 6-speed manual transmission, and the moonroof has been deleted.
What is the price of the 2024 WRX?
The 2024 WRX has five trim levels: Base, Premium, WRX TR, Limited, and GT. Here is the new pricing with increases and a model guide.
The 2024 WRX 6-speed manual trim level starts at $33,855. The WRX Premium 6-speed manual is $35,755, The WRX Premium with Subaru Performance Transmission (SPT) is $37,105, the WRX Limited 6-speed manual is $40,135, the WRX Limited SPT is $41,685, the all-new WRX TR 6-speed manual is $42,775, and WRX GT SPT is $45,335. Pricing includes destination and delivery fees ($1,120).
Buy The 2024 Subaru WRX? Why You Should Wait A Year Or Two @DenisFlierl @SubaruReport #subaru #wrx #subaruwrx #wrxtr #subaruwrxtr #sti #ste #wrxstihttps://t.co/HzUfs5pXHH
— Torque News (@torquenewsauto) December 26, 2023
Will the new 2024 Subaru WRX TR be enough to revive interest in the WRX sports car? In my opinion, the WRX needs a hatchback body style to get performance fans excited again about the sports car. Sales will take off if Subaru Corporation brings a new hot WRX hatch.
Thanks for reading, everyone. I hope you enjoyed the Subaru WRX story. See you tomorrow for my latest Subaru Report.
For additional articles related to new Subaru models, here are a few of my top stories you may enjoy.
My Must-Read Top Picks
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- The 7 Things That Could Destroy Your Subaru And How To Keep Your Value From Sinking
Watch The 2024 Subaru WRX TR Is A More Intriguing Tuner Ready Rally Sports Sedan
I am Denis Flierl, a 12-year Torque News senior writer with 20+ years of Subaru and automotive journalism experience. I enjoy bringing you, the Subaru fans and customers, the most up-to-date Subaru news, reviews, and new model information. You'll find the latest Subaru stories on the Subaru page. Follow me on my The Dirty Subaru website, Dirty Subaru blog, SubaruReport, All Subaru, WRXSTI, @DenisFlierl, Facebook, and Instagram.
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photo credit: Subaru USA