Subaru UK Makes Pitch to Outdoor Enthusiasts With New Crosstrek
What is Subaru UK doing pitching the new Crosstrek at the Caravan, Camping and Motorhome Show? It’s all about adventure enthusiasts. They are pitching it to show how versatile the new Crosstrek all-wheel-drive crossover is for off-road camping adventures. It’s good marketing for Subaru in the UK where sales have slipped.
The all-new Crosstrek is already proving popular with outdoor adventurists in the U.S. and Subaru UK is going after the same group. The new 2018 Subaru Crosstrek is an ideal vehicle for those with active lifestyles. It’s what the brand is about, developing vehicles that are off-road ready, and all you need to add is a few accessories and camping gear.
Subaru aims to be 2018s fastest growing car brand in the UK, and to start the year off, the Japanese automaker brings the all-new Crosstrek (XV in Europe), Outback and Forester to the annual show, giving outdoors enthusiasts the opportunity to see the cars “in the metal.”
Crosstrek is an adventure machine and it gets outdoor adventure enthusiasts with a rooftop tent away from the crowded city. Last year, Subaru Corporation displayed a new Crosstrek (XV) Fun Adventure Concept at the Tokyo Motor Show attracting those with active lifestyles. Subaru knows the Crosstrek attracts the youngest buyers to the brand, and Subaru is bringing their vehicles to the outdoor camping show for adventure enthusiasts who will use the all-wheel-drive crossover to get away from civilization.
Subaru says about 30 percent of Crosstrek buyers will take the small SUV off-road, and when you add a roof-top tent, it makes for an ideal outdoor adventure vehicle. Add in Subaru’s Symmetrical all-wheel-drive and X Mode, and it gets you deep into the back country. Because these tents can be set up quickly, you can spend more time hiking, fishing or mountain climbing.
The Caravan, Camping and Motorhome Show is the UK’s largest showcase of caravans, camper vans, motorhomes, caravan holiday homes and lodges as well as new season tents, trailer tents and folding caravans. Subaru has a goal to be the fastest growing brand in the UK, they are going after outdoor enthusiasts, and the all-new 2018 Subaru Crosstrek is the adventure vehicle to help get them there.
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Photo credit: Subaru at the Tokyo Motor Show