2015 Subaru Forester
Denis Flierl's picture

Subaru’s ad team masterfully tugs at your heart strings: Is it working?

Subaru has a new ad out for the 2015 Subaru Forester that pulls at your heart strings. Who keeps coming up with these tear jerkers?
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Subaru’s ad team is masterful at tugging at your heart strings and has come up with another ad for the 2015 Subaru Forester that is a real tear jerker. Subaru’s ad agency from Minneapolis, Carmichael Lynch, is masterful at creating an image for the brand that resonates with buyers.

The latest ad from the agency called "Making Memories," shows a father cleaning out his old Subaru Forester as he prepares to pass it on to his now driving-age daughter. It's taking him a while, because he keeps having flashbacks to moments he's spent with her over the years. Watch and see what happens in the clip below.

“’Making Memories’ demonstrates the longevity of the Subaru Forester and how it’s passed on to a new generation of drivers in the family. As such, “it plays a role in the lives of this family,” said Alan Bethke, vice president of marketing for Subaru. “As the longest lasting compact crossover in America, the versatile Subaru Forester is a staple for a family’s years of memories and those to come.” he added.

Are the ads working?

When Subaru decided to deviate from engineering and feature-focused campaigns in 2008 to embrace "Love," an umbrella campaign that focuses on the passion points of Subaru owners, the automaker has posted six consecutive years of record-breaking sales. Last year, Subaru sold 513,693 vehicles and hit an all-time high U.S. market share of 3.4 percent.

Advertising Age says the Subaru ads are working so well that they have put them on their Marketer A-List. Ad Age evaluated companies based on creativity, financial results and their ability to engage consumers. They selected the year's 10 best companies and highlighted Marketers to Watch and Global Marketers of Note. Subaru was selected as one of the ten companies...read more.

“Time Will Tell”

The music in the clip above is Gregory Alan Isakov's 2013 track "Time Will Tell." It‘s a subtle way of promoting one of Subaru's key selling points, the longevity of their vehicles like the 2015 Subaru Forester SUV. It’s brilliant and it’s working for the Japanese automaker. Forester owners apparently don't need to clean their all-wheel-drive vehicle for a decade or more, either.


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