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Subaru Quietly Attains Its Secret Goal, This Will Now Affect Every New Buyer

Subaru has quietly and diligently achieved a significant milestone that they've been working toward for years. This achievement, which I've now brought to light, is set to impact all Subaru buyers in a profound way. 

Subaru has reached a goal they've been silently striving for over the years. This achievement, which they never publicly announced, is a testament to their dedication. It's a wonder Subaru hasn't made a big fuss about it. So, I'll do the honors. 

You Can Thank The BRZ And WRX (and Subaru's engineers)

The achievement is that EyeSight is now standard on every Subaru model in its lineup, including the WRX and BRZ. I found out about it by accident. I was researching the WRX trims and asked if all WRX trims would have the standard safety technology. 

The answer is yes, and there's more.

I asked Subaru of America for a comment on the achievement. Subaru says, "Starting with the 2024 model year, all Subaru vehicles (this includes manual transmission) are equipped with standard EyeSight Driver Assist Technology." This is a first for the automaker. 

Yes, It's A Big Deal

Subaru's new technology has paved the way for this achievement. They recently developed EyeSight compatibility for their manual transmission vehicles, which was the final piece of the puzzle. This innovative step has made it possible for EyeSight to be standard on every Subaru model. 

The first Subaru manual transmission vehicle to get EyeSight was the new 2023 BRZ sport coupe. How did they make it work? You can read my report here

The next and final vehicle to get EyeSight and manual transmission compatibility was the 2024 WRX TR and the new 2025 WRX tS trim level. Find out more in my report here.

The Manual Has Been Dropping Like Flies

Subaru first dropped the manual transmission on the Forester, Outback, and Legacy, which then had standard EyeSight. The Crosstrek and Impreza were next to get the manual gearbox dropped from their lineup, and then they had standard EyeSight, too. But they weren't done yet.

You Can't Drop The Manual In Your Sports Cars

The BRZ and WRX were the last two Subaru models without standard EyeSight. Subaru wasn't about to drop the manual shifter in its sports cars. It would be like having cake with no ice cream. 

Starting with the 2024 model year, every Subaru vehicle in its lineup has standard EyeSight driver-assist safety technology on all trim levels.

Subaru says, "While retaining its high performance in collision avoidance, collision damage mitigation, and reducing the driver's workload, the new EyeSight system is now combined with control tailored to manual transmission vehicles' driving and operating characteristics. This allows the system to operate in a wide range of real-world situations, providing a high level of driving enjoyment and peace of mind."

So, how good is EyeSight driver assist safety technology, and why do you need it?

The new generation EyeSight includes forward-collision warning with automatic emergency braking, adaptive cruise control with complete stop, lane departure warning, lead vehicle start alert, rear vehicle detection, blind-spot detection, lane change assist, and a rear cross-traffic alert.

Now Bicycles And Pedestrians Are Safer

Because many accidents with bicycles and pedestrians occur around an intersection, the new vision sensor will help detect children and bicycles entering the road suddenly from the side and automatically apply the brakes.

The new safety technology uses Subaru's EyeSight driver assist system, which processes the recognized information and first alerts the driver. Then, it applies brakes to avoid collisions with crossing bicycles and pedestrians when necessary. In case of an accident, the system helps to mitigate the damage.

Subaru Never Lost Sight Of Its Goal

Subaru was committed to making EyeSight with automatic emergency braking a standard feature across all its car lines. Subaru states, "Through these efforts, we aim to achieve zero fatal road accidents in 2030." Find out more from my report here. 

Subaru Corporation says this involves zero fatal road accidents among Subaru vehicle occupants and people involved in collisions with Subaru vehicles, including pedestrians and cyclists.

Subaru also wants every one of its vehicles to achieve the highest safety scores, and EyeSight is a crucial technology. Subaru has confirmed that it has developed the technology to make this happen. As a result, the entire Subaru lineup of cars and SUVs will earn the highest safety ratings, the automaker's primary goal.

Subaru was quiet about its achievement, but now you know. 

How much do safety features affect your new car buying decision? Click the red Add New Comment link below and let us know.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Subaru


Chris R (not verified)    June 8, 2024 - 7:23PM

My wife and I waited for the 2024 Crosstrek (Sport) because of the best Eyesight safety features ever. Also the quietest. This is our 4th Subaru purchase since 2005.

Jack Foster (not verified)    June 8, 2024 - 8:35PM

Safety is the first consideration in buying a new car. I go to the iihs website and check out the results from their crash test and then I look at Consumer Reports reliability for the best vehicles in the crash test and then I make a decision. Currently we have three Subaru Foresters and our family all have eyesight and the newest one has all of the safety features and I really like it.

Doug Batchelder (not verified)    June 8, 2024 - 8:36PM

This is good news, but, though I have owned Subies for 20 years, I will not buy another until they stop selling driver use data to insurers and other third parties. We should have an exclusive right to our own data. "Data voyeurism" should be illegal.

HK (not verified)    June 9, 2024 - 9:56AM

In reply to by Doug Batchelder (not verified)

First, you can opt out of that in the app. Second. While it should be illegal, it’ll never default as ‘off’, but by law (at least here in NY) you have to have the option to opt out. Metrics on a population is most valuable thing on this planet. More valuable than any finite resource. Until lawmakers are not backed by corporate sponsors, they’ll never pass a law outright banning it.

Here’s the Subaru response when you opt out:

Thank you for contacting Subaru of America, Inc. to exercise your privacy rights provided under the California Privacy Rights Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act and the Utah Consumer Privacy Act.

We will begin fulfilling the following requests: Right to Know:

Once we verify the request, we will provide you or your authorized representative with information specific to the collection, processing, sharing, selling, and disclosure of your personal information.

Right to Opt Out:

We will stop selling and/or sharing your personal information with third parties. We will also notify relevant third parties of your request and that the sale and/or sharing of personal information will cease. If you would like to opt in to the selling and/or sharing of your personal information in the future, please contact us at 1-800-SUBARU3.

Right to Be Forgotten:

We will permanently and completely delete personal information that is not subject to an exemption under the law. We will also notify relevant service providers, third parties, and contractors of your request.

If you exercised a Right to Know request in addition to a Right to Be Forgotten request, we will process both requests simultaneously. If you would like to change your request, please contact Subaru immediately at 1-800-SUBARU3 (1-800-782-2783).

If you would like to change your request, please contact Subaru immediately at 1-800-SUBARU3 (1-800-782-2783) to ensure the best possible customer experience.

Please note that it may take a minimum of 45 days to fulfill certain requests and that Subaru may require more information from you or your authorized representative to process certain requests.

John Rohrer (not verified)    June 9, 2024 - 5:29PM

In reply to by Doug Batchelder (not verified)

Doug, please tell me more. Just bought my first and have not yet signed for the driver ID etc. Not sure what I’m missing here by not putting in this info. But does this mean Subaru cannot collect this data?

Martin Tunaley (not verified)    June 10, 2024 - 11:16AM

In reply to by Doug Batchelder (not verified)

STOP with your so-called safety features. You want safer drivers TEACH them how to drive. Driving is not a right it's a privilege. It is not easy nor should it be. Stop with the distractions that take the driver's attention off of what they should be watching, which is everything. Stop with your 13 inch infotainment screens with all the nonsense on them. I'm a driver, it's what I do, what I love and your ruining it with all your nonsense. Thanks for nothing!

Mary T (not verified)    June 9, 2024 - 10:10AM

Both my 2020 Outback and new 2024 Outback have eyesight and all the safety features. I'll never buy a car without it in the future.

Sandy (not verified)    June 9, 2024 - 6:24PM

Big problem with Subaru Eyrsight- it does not work in bad weather at all, storms, snow, raining hard. Totally worthless. The map goes out in bad weather as well. In fact, Noone of the safety features work in bad weather.

NMK (not verified)    June 9, 2024 - 11:05PM

As someone who is active on Subaru forums, I can tell you that those with manual transmissions are not in favor of the eyesight system. Typically your manual transmission sports car driver likes to slide around, brake late and do somewhat aggressive maneuvers. The eyesight system gets all stupid and interferes with the fun far too often. Sure it can all be disabled and what not, but its more tedious than it should be and most people forget to do it and dont remember to turn it iff until the system has done something that irritates them. Makes me gald I bought mine before eyesight was in the manuals.

Sara McCabe (not verified)    June 10, 2024 - 11:50PM

I bought a used 2020 Subaru Crosstrek with 28 K miles on it in Jacksonville, FL in Nov 2021 strictly because it had a CD player. I was miserable without a CD player in my 2020 Toyota RAV4 hybrid. Little did I know about the Crosstrek Eyesight technology until I started driving it. Now, these safety features tie with the CD player in enhancing my driving pleasure. I love the blind spot detection lights when passing. I love the backup camera. I love the rear and side motion warning. I love the cruise control and lane correction features. And I love the ability to maintain up to four car lengths behind another car without having to immediately use the accelerator and brake to slow down when the front car does. (I maintain the four-car-length setting.) My driving has improved significantly as well as my peace of mind. I signed up for GEICO's "Drive Easy" program and have earned a high distraction-free driving score (95-96) which has reduced my car insurance more than $140/year. I am a safer, and overall better driver, thanks to SubarU----not to mention a happier driver as I can listen to my fabulous CD collection on the open road (CD PLAYER! ARE YOU LISTENING , SUBARU???). Since September 2023, I have taken two enjoyable 3,000 mile cross-country trips without a single problem.

Mot (not verified)    June 11, 2024 - 8:52PM

Eyesite is a cool feature sure. I for one could care less about safety features. Things I do care about efficiency, weight, agility and last but never least enjoyability

Marjorie Schaper (not verified)    June 12, 2024 - 4:17PM

I bought my fantastic, super, Subaru Forester in 2017. Eyesight plus the other bells and whistles. I wouldn't part with it for the world. You look after it, any Subaru, it will look after you right down to its safety feature driving on ice/snow.
I can't praise it enough.