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Subaru Issues COVID-19 Statement-Gives Special Financing For Customers

Subaru issues a statement concerning COVID-19 and is now giving special incentives for customers. See what the automaker is offering 2020 Forester, Outback, Ascent, Impreza, and Legacy buyers.

Subaru of America President and CEO, Tom Doll issued a statement yesterday concerning the coronavirus (COVID-19) and how it is impacting the Camden, N.J. automaker. He says they are committed to the health and safety of its employees, dealers, and communities first and foremost. Doll says all employees are encouraged to work remotely and no-one will go unpaid for time away from work.

The Camden, N.J. automaker will continue to provide new Subaru vehicles to its U.S. customers. “As the landscape changes each day, you can depend on us to do whatever is within our power to continue serving our Subaru family,” Doll said in the statement.

Subaru Indiana Automotive (SIA), the U.S. plant where the automaker produces the 2020 Outback, Ascent, Impreza, and Legacy will shut down temporarily, suspending production from March 23-29. SIA sent two employees home after coming into contact with a person carrying the Coronavirus virus last week. One engine assembly line was shut down and the area was immediately disinfected. SIA says no employees have tested positive for the virus.

Subaru offers special financing

Subaru is also offering customers special financing during this difficult time. Customers can get zero-percent financing for an extended 63 months on all 2020 Forester, Outback, Ascent, Impreza, and Legacy models now through April 30, 2020. Subaru is offering 0.9 percent financing on all 2020 Crosstrek models, 2020 WRX, WRX STI, and BRZ sport coupe models also through April 30, 2020.

2020 Subaru Outback, 2020 Subaru ForesterSubaru’s sales streak could come to an end

Subaru of America has seen an industry-best 11 straight years of sales record in-a-row and is hoping for its 12th year in 2020, but that could come to an end. Tom Doll believes its success of 11 consecutive years of record sales comes from being more than a car company. In its corporate statement in December, Subaru promised four things beyond building quality all-wheel-drive vehicles. Subaru says they are committed to diversity, volunteerism, green initiatives, and giving back to local communities.

2020 Subaru Outback, 2020 Subaru ForesterSubaru makes the 2020 Subaru Outback at the US plant

Subaru brings the 2020 Forester, Outback, Crosstrek, and Ascent known for their all-wheel-drive, safety, and utility. The automaker believes its success comes with the responsibility to continue being more than a car company.

You Might Also Like: What If You Need A New Subaru Vehicle Now? Buying Strategies During Turbulent Times

Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!

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Photo credit: Subaru USA


Frederick J. Curran (not verified)    March 22, 2020 - 2:01PM

Does this apply to used Subarus ? I'd like to buy one that just came in from a lease ?

Barbara (not verified)    March 23, 2020 - 5:43PM

In reply to by Frederick J. Curran (not verified)

I would too want to know! I want to buy my 2017 Forester XT lease cause they STOPPED making Forester TURBO’s-which is HORRIBLE on Subaru’s part! SHAMEFUL SUBARU! They claim sales of Foresters are so high they don’t need make TURBO’s! Maybe they will MAKE them now cause the economy is BAD now and will be for awhile!!!

Sandra Mullins (not verified)    March 22, 2020 - 3:35PM

I feel for your employees and their families. As a Subaru customer who just leased a new 2020 Outback this year, will you be accommodating any existing customer financial needs?


Kevin Ochsner (not verified)    March 22, 2020 - 7:00PM

That's the incentive? 0-.9% financing? I got .9% financing on a 4 year loan, 4.5 years ago (2015), from Subaru. That was the standard that they offered to everyone. How about cash incentives? This is weak. No reason to buy a new car now, when similar models are on the used lot, waiting for a buyer. They'll be more incentives as the month of April wears on.

Martin and ste… (not verified)    March 23, 2020 - 2:16PM

I leased a 2019 forester. Can I defer my payments I have been laid off due to coronavirus. Tried calling customer service but could not get through. Thank u

MARILYN Wade (not verified)    March 23, 2020 - 2:23PM

I just took delivery a 2020 on March 5 th forester at 2.9 %. Can my rate be adjusted. This is my 6th Subaru. I’m a long time customer.
Thank you

MARILYN Wade (not verified)    March 23, 2020 - 2:24PM

I just took delivery a 2020 on March 5 th forester at 2.9 %. Can my rate be adjusted. This is my 6th Subaru. I’m a long time customer.
Thank you

Jeff Gargano (not verified)    March 23, 2020 - 6:43PM

Really, that's your idea of a stimulus? No one has jobs or paychecks right now and we will all be recovering for at least a year from this mess. You'll need more like 0.9% for 84 months!