Subaru Announces STI S209 Price, Expect Huge Dealer Markups
Subaru of America announced pricing on the limited production 2019 STI S209, the first-ever S-line STI produced exclusively for the U.S. market and it’s more than we expected. We knew the 341 horsepower performance sedan would be expensive but the pricing starts at $64,880 including destination and delivery charges. But we think the price will go up further.
Torque News received an email update from Subaru letting us know “The Wait Is Over The 2019 STI S209 is Here” with a link to check out the new performance car from Subaru Tecnica International. You could search a dealer near you that will get one of only 209 units being shipped from Japan. There are around 625 authorized Subaru dealers in the U.S. and every one of them wants to get on the exclusive edition STI S209 models.
2019 STI S209
We checked the link to be able to find a dealer who had one, and the link Subaru of America sent was taken down 12 hours after it was sent out. It's back up now, but we are wondering if the volume of requests was so high, they had to reboot the site.
With so few to go around, only select dealers will be able to get their hands on one. Dealers will be fighting to get one too. We aren’t sure how Subaru will divide up the 209 models among 625 dealers in the U.S., but less than a third will get one. And you can bet the dealers that do get an STI S209 will be marking up the price of the rare model.
Because the 2019 STI S209 it's technically not even a Subaru model because it’s produced for Subaru by Subaru Tecnica International, the same dealer pricing for them will likely not apply. We think dealers will be able to charge whatever the market will bear and what buyers are willing to pay to get one. Don’t be surprised if the price goes well above $70,000.
There could be bidding wars with so few being offered in the U.S. market and nowhere else around the globe. Dealers can ask as much as they can get, so it’s up to whatever collectors are willing to pay. That brings up the question as to whether the STI S209 will be worth that much?
Given only 209 2019 Subaru STI S209 performance sedans will be built for the U.S. market, expect the possibility of some healthy dealer markups well beyond the sticker in the window. Don’t be surprised if you have to pay over $75,000 to get one.
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Photo credit: Subaru USA