Record Number Of Subaru Outbacks Fly Off Dealer Lots, New Forester Isn’t Far Behind
At Subaru of America, things are looking good as they had their best sales in May ever. It was the first May that Subaru's U.S. sales topped 60,000. The aging 2019 Subaru Outback and the newly-redesigned Forester lead the way, but it was the outgoing Outback outselling the all-new Forester SUV again.
The newly-redesigned Forester (71,466 YTD sales) is still number two in the stable behind the number one outgoing Outback (76,206 YTD) by a small 4,740 unit margin. Outback posted a 7.9 percent increase in May, while Forester posted a 10.3 percent increase compared to May 2018. The two models showed the only positive growth in the entire stable. The Ascent family hauler is selling well too, but it doesn’t have a full 12-month sales as it first arrived in June 2018.
Why is the aging Outback selling so well before the all-new seventh-generation model arrives later this summer? Why aren’t customers waiting for the improved model?
0% financing and incentives
Customers are taking advantage of Subaru of America’s zero percent financing deals and it helped move out 2019 Outback inventory in record numbers. The 2019 models are being offered with 0% financing now through July 1, 2019, for terms of up to 36 months. You can lease a 2019 Outback 2.5i trim for $249/Month on a 36-month lease. Subaru doesn't need to offer any special incentives to sell the new fifth-generation 2019 Forester. You can get 3.49 percent APR financing on Forester or lease a new SUV for $265/Month on a 36-month lease.
Subaru of America is also offering additional incentives to customers because the SUV wars are heating up. There is plenty of competition in the SUV market and customers are benefitting because the Camden, N.J. automaker is offering discounts of up to $1,424 average per vehicle, so it’s a good time for Outback, Forester, and Ascent buyers.
The newly-redesigned 2020 Subaru Outback is set to hit dealer showrooms sometime in August so Forester will have to make significant gains in the next few months to move ahead of the popular Outback SUV/Crossover. The new Outback will likely be a big hit with customers when it arrives and will continue to outsell Forester to keep it’s number one status. The outgoing Outback is the hot SUV in the all-wheel-drive lineup with its attractive financing and incentives.
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