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Only One Subaru Makes The 10 Most Loved Cars List, And It’s The Slowest Seller

What Subaru model is the most loved by its owners? It’s not the top-selling model but the slowest in Subaru of America’s lineup. Check out the top ten models here.

Subaru of America’s model most loved by owners is not the top-selling Subaru Crosstrek subcompact SUV. According to owner surveys from Consumer Reports, the most loved Subaru is the slowest-selling model, the 2023 Subaru BRZ sports coupe.

The redesigned Subaru BRZ is the slowest-selling model to start the new year. Subaru of America says the 2022 BRZ sports coupe had 332 sales in January, up 0.3 percent from January 2022, when it sold one fewer with 331 models delivered to customers.

2023 Subaru BRZ

Consumer Reports says its latest most loved models are measured by the answer to this key question: “Given the opportunity, would you buy or lease this vehicle again?” This year they received responses from owners of more than 300,000 cars, SUVs, trucks, and vans.

Customers who own the Subaru BRZ said if they had it to do all over again (considering price, performance, reliability, comfort, enjoyment, etc.), they would buy or lease the sports coupe again. The BRZ has the highest ratings and scores of any Subaru model based on the percentage of owners who said they were very satisfied with their vehicle.

2023 Subaru BRZ

Consumer Reports top rated most loved models

The top-ranked model is the Chevrolet Corvette (94), followed by the Porsche 911 (90), Kia Telluride (88), Rivian R1T (88), Ford Maverick Hybrid (88), Hyundai Ioniq 5 (88), Polstar 2 (88), Subaru BRZ (88), Toyota GR86 (88), and Toyota RAV4 Prime (87) to round out the top ten most loved.

The 2022 Subaru BRZ tied for third among all new cars in CR’s owner surveys.

CR says, “But big power isn’t required for admittance to the most satisfying car club. The Subaru BRZ and Toyota GR86 sports car twins and the Mazda MX-5 Miata roadster also make the list of the most satisfying cars, even though they produce one-half to one-third less horsepower than the Corvette, 911, and Challenger. They prove there’s more to a fun sports car than just lots of power.”

What is the BRZ horsepower?

The BRZ is powered by a non-turbocharged FA24 2.4-liter Boxer engine with 228 horsepower and 184 lb.-ft. of torque. It comes mated with a six-speed close-ratio manual gearbox or a six-speed electronic direct-control automatic transmission.

What is the 2023 BRZ pricing?

The BRZ is also affordable. The 2023 Subaru BRZ comes in two trim levels with two transmission options. The BRZ Premium with a 6-speed manual gearbox has a starting price of $29,615. BRZ Premium with an automatic transmission starts at $33,115. The Limited (6-speed manual) has a starting MSRP of $32,115. The Limited with an automatic transmission starts at $33,255.

What Subaru model is the most loved by its owners? It’s not the top-selling model, and the slowest-selling 2023 BRZ sports coupe is the Subaru model, with most owners who said they would buy it again.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru


Mark J Rogers (not verified)    February 3, 2023 - 7:39AM

The BRZ is their slowest seller because they simply aren't readily available at MSRP at most dealers. Subaru needs to make more of the BRZ!