Skip to main content

Nissan Wins Best Concept at NAIAS for a Model Consumers Don’t Want

The Nissan Vmotion 2.0 wins a design award for Best Concept Vehicle at NAIAS. Do consumers really care about this sedan?

Join us...    

The Nissan design team gets big kudos at the North American International Auto Show for the Vmotion 2.0 Concept Vehicle. Do consumers really care about this car? The hottest segment in the auto industry are SUVs, crossovers and hatchback body styles. Or how about a new mid-size pickup Concept vehicle?

Sedan sales are dropping off the cliff and consumers are not buying as many of them. Nissan’s Rogue crossover just passed the Altima sedan as the best-selling vehicle in Nissan’s stable. And sedan sales will continue to decline in the future.

So why spend all that time and effort on a concept vehicle like the Vmotion 2.0 sedan? Sure it’s a cool design and received the award for Best Innovative use of color, graphics and materials. So why not put all that into a new crossover vehicle that will excite consumers?

In Nissan’s defense, the Vmotion 2.0 Concept Vehicle does bring what Nissan has in mind for their future vehicles and provides hints at the future of “Nissan Intelligent Mobility,” including a future vision for ProPILOT functionality, one which Nissan says will allow autonomous driving on urban roads and in intersections with the latest HMI.

Congratulations to the Nissan design team that gets big kudos at NAIAS for a sedan that consumers don’t really care about. They want to see what that new SUV, crossover, or hot hatch would look like in the new award-winning vehicle color, Silver Copper. That would excite consumers at the show.

Photo credit: Nissan

Join us...