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The New Subaru Pickup Fans Have Dreamed About? You’ll Have To Keep Waiting

Is it time for Subaru to build a new midsize pickup? As other automakers pick up the pace with new electric pickups, it makes sense for Subaru now. But customers will have to wait.


What is missing from Subaru of America's all-wheel-drive lineup? A new 2024 midsize Subaru pickup would fill out the Camden, N.J. automaker's lineup for its customer now that they have a 3-Row SUV. The Ascent was what Subaru's U.S. dealers asked for, and Subaru delivered.

Now it's time for Subaru Corporation to design, build, and bring a midsize pickup for its U.S. customers. A new report from Automotive News (by subscription) says Ford is working around the clock making new Lightning pickups. "The urgency to boost output for a product Ford executives say will define the company's future as much as the Model T did in its infancy highlights the massive stakes in the still-nascent electric pickup market."

2024 Subaru midsize pickup
photo credit: Volkswagen

Another Automotive News report says Volkswagen dealers in the U.S. have asked for a new pickup like the Volkswagen Tarok Concept shown at the 2019 New Your Auto Show. Volkswagen dealers have been asking for the new pickup for over a decade, but they are still waiting.

The Ascent 3-Row Family hauler was the last new vehicle Subaru designed for its U.S. customers, and it has been a success. Now that Subaru has discovered the new vehicle's flaws and fixed them, the SUV is on Consumer Reports' recommended vehicles list.

In Subaru Corporation's recent company report, Subaru said they would invest approximately 250 billion yen (1.9 billion dollars) over the next five years. Subaru says, "While accelerating electrification, we also look for other ways of contributing to a decarbonized society through internal combustion engines." At both of Subaru's plants, they will establish a high-efficiency, flexible production system.

2024 Subaru midsize pickup
Photo credit: Ascent-based midsize pickup - obw.adventures

Subaru fans would accept a pickup with a 2.4-liter turbocharged Boxer engine before the Japanese automaker brings a hybrid or electric pickup. Subaru says they are targeting the launch of in-house production of battery-electric vehicles (BEVs) at the Yajima Plant around 2025 and the additional launch of a dedicated BEV production line at the Oizumi Plant in 2027 or later.

"We will keep taking market feedback seriously, linking it to our future electrification strategy. In parallel with these efforts, we have strategically begun restructuring our domestic production to respond to the market's transition to BEVs. As we evolve the Subaru difference, we will accelerate activities towards electrification based on our roadmap", says Subaru's report.

Subaru's roadmap says they plan to make at least 40 percent of its global sales BEVs or Hybrid Electric Vehicles (HEVs). By the first half of the 2030s, they will apply electrification technologies to all Subaru vehicles sold worldwide.

The pickup market is hot, and the electric pickup market is heating up. Now that Subaru Corporation is building a dedicated EV plant, it will have the production capacity to create a new midsize pickup for its U.S. customers. It's time for Subaru to get in the game.

Would you buy a new Subaru midsize pickup? Let Subaru of America know in the comment section below.

You Might Also Like: 10 Things Subaru Won’t Change In 2023 And One They Should

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Volkswagen


Mike Brandt (not verified)    January 4, 2023 - 10:52AM

Just bought a used Outback for the wife. Love it. I drive a 2002 s-10 with 200k+ miles on it. Would love to see a Subaru pick up based on the Outback.

Bruce Johnson (not verified)    January 6, 2023 - 5:02PM

My first Subaru is a 2019 Forester Sport, we just love it! We are noe researching to replace our pickup and would love to see a new Subaru Pickup design coming soon!

Charlie Stage (not verified)    March 16, 2023 - 1:23AM

In reply to by Bruce Johnson (not verified)

My family had a 2003 Subaru Baja. It was based on the Outback and it was a good small truck. I was sorry to see the model discontinued before the company replaced it with a newer model. We traded ours in on a 2016 Legacy that my daughter still drives.

Charlie Stage (not verified)    January 10, 2023 - 9:40AM

I have nearly lost count on the number of Subaru's new and used that myself and my family have owned in the past nearly 3 decades. I WANT AN ELECTRIC PICK-UP. I currently own a 2020 Ascent. If Subaru doesn't come out with a truck soon it most likely will be my last Subaru. After this Ascent and my '08 Honda Ridgeline, my last vehicle will be an electric truck. I am 71 now, step up the pace please, or another brand will be in my future.

Michele Opie (not verified)    February 20, 2023 - 7:07AM

I was told in 2014 when I bought my first Subie that a truck was coming. Still not seeing it. Unfortunately I am about to trade my 2020 crosstrek for a Hyundai santa cruz. Unsure at this point if I would buy another subaru unless it is something special. I do NOT want electric.

Clint (not verified)    March 7, 2023 - 1:54AM

It’s time Subaru got in the mid-size pickup game. Gas not electric at this time. We have owned several Subaru cars. Time for a Subaru truck.

Trent Toves (not verified)    March 15, 2023 - 11:25AM

Waiting for a Subaru pickup, I need one immediately. Big enough to carry a washer/dryer or small freezer. And to pull a small boat/tool trailer. Must be able to fit in hospital parking garages. No fancy gadgets or electronics. Just a brass knuckle little pickup with leather seats and can get dirty and clean up easily. And I want it yesterday.

Sean (not verified)    March 27, 2023 - 3:04PM

Subaru, if you’re planning to compete with the compact unibody pickup, why not use the subcompact Crosstrek platform, since it’s your success model. Instead of unibody, use a uniframe like what Honda did with their Ridgeline and the Jeep Comanche beforehand. May I suggest the name “Bandit”. I would invest in buying one, if you plan on making a competitive compact hybrid pickup.

Shawn Dorson (not verified)    June 14, 2023 - 9:40PM

I do hope Subaru makes a pickup again as I think it would get good fuel economy and I would be interested in buying one. My wife has a crosstrek that is a very good and economical crossover vehicle