New Subaru Model Prices Rise More This Year Than The U.S. Average

If you are shopping for a 2021 Subaru Forester, Outback, Crosstrek, Ascent, or other new Subaru model, you’ll find prices going up. Some new models like the 2021 Forester and 2021 Crosstrek may be hard to find as the demand is outstripping supply. 2022 Outback models arrive now, and customers should see an improved inventory of the midsize SUV.

According to the analysts at Kelley Blue Book, new vehicle prices in the U.S. increased $2,527 (up 6.4 percent) from June 2020 while increasing $928 (up 2.2 percent) from May 2021. How does that compare with Subaru price increases? Subaru’s new-vehicle prices increased $3,697 (up 11.7 percent) from June 2020, while increasing $1,712 (up 5.10 percent) from May 2021.

ABC 3Wear TV spoke with the General Sales Manager of Pensacola Anderson Subaru, Paul Simpson. Simpson says his team is noticing the increase in pricing because there is a shortage of new cars.

Simpson says the trend isn’t ending any time soon, but he hopes to see a decrease in prices by the end of the year. He encourages customers to research cars online and compare prices.

Subaru prices are still the most affordable as the average new car price in the U.S. was $42,258 in June 2021, according to Kelley Blue Book’s analysis. Subaru’s average new car transaction price in June 2021 was $35,219, which is $7,039 less than the average new vehicle.

According to Automotive News, customer incentives for Subaru customers average 1.9 to 3.4 percent on 2022 Subaru Outback and Legacy models arriving at retailers now. Subaru customer incentives average zero to 3.4 percent on 2021 Subaru Forester, Outback, Crosstrek (including hybrid), Ascent, Impreza, Legacy, and WRX. The available incentives are not advertised by Subaru.

New reports say Subaru inventory will be light this summer in some areas and may not be back to normal until August. A new report from Automotive News reveals Subaru of America has an eight-day supply of vehicles as of July 1, 2021, the lowest of any car brand.

AN said the eight-day supply for Subaru of America includes retailer stock on their lots and models in-transit from the Subaru plant in Lafayette, Indiana, and Gunma, Japan.

2021 Subaru Forester, 2022 Outback, and 2021 Crosstrek, Ascent, or other new Subaru model prices are going up. Customers should ask the salesperson for any available incentives not advertised to get the best deal.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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