New Subaru Forester Shows Up Big In First Month
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Subaru Corporation needed the all-new 2019 Forester SUV to show up big and it has in the first full month of sales. Customers are buying the newly-redesigned Forester in big numbers. Subaru of America reports 15,981 Forester drove off dealer lots which is a record October and a 19 percent increase over the last year 2017. The new Forester outsold every other nameplate in the stable including the Outback (11,574 units sold) which has been number one for all of 2018.
It was also the best October ever for the Crosstrek small SUV with sales of 11,049 for the month, a 1.6 percent increase over the previous year. Crosstrek has been the bright star in the lineup in 2018 and leads all nameplates with a 39.7 percent increase over the previous year. All other models are down except for Ascent which is a new model for 2018.
SOA sold 6,008 new Ascents in October, making it the best month ever for the new 3-Row family hauler. Subaru sold 5,859 of the large SUVs in September to help the brand record their best September ever. The Camden N.J. automaker sold 4,235 of the all-new 3-row Ascent SUVs in August, 4,589 in July, and 1,897 in June for a total of 22,588 so far this year.
Subaru recorded a record October for the brand with an increase of 2.5 percent thanks to the Forester, Crosstrek, and Ascent. “In closing out October, we proudly reflect on 83 consecutive months of yearly, month-over-month sales increases for the Subaru brand,” said Tom Doll, President, and CEO of Subaru of America, Inc.
It looks the all-new 2019 Subaru Forester will be a big hit with North American consumers. The redesigned 2019 Forester also led the way for Subaru Canada posting its best-ever sales month with 1,688 units sold in October, an increase of 57 percent compared to the same month last year.
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Photo credit: Subaru Global