The 2021 Subaru Crosstrek Sport is coming this summer and it will get two new hot colors. It will feature new exterior colors Plasma Yellow Pearl and Horizon Blue Pearl. The Crosstrek subcompact SUV is always the model Subaru gives the newest colors when it comes out with a refresh or redesign. When the second-generation Crosstrek launched in 2018, it got a new Sunshine Orange and Cool Gray Khaki.
The top three Forester colors
The Subaru Crosstrek attacks a younger buyer than the Forester. The compact SUV attracts an older demographic and they are more likely to buy the top three exterior colors for the fifth-generation model which are Ice Silver Metallic, Crystal White Pearl, and Dark Gray Metallic. Forester also comes in Horizon Blue Pearl but it’s not a top-selling color.
Outback attracts an older demographic
Subaru knows who their demographic is for its popular wagon and the Japanese automaker doesn’t want to do anything that will mess up its formula for success. But there are some customers who want new colors on the exterior besides Wilderness Green Metallic. The Outback also comes in Abyss Blue Pearl but nothing like Sunshine Orange, Cool Gray Khaki, or the new Plasma Yellow Pearl.
Subaru knows the Outback wagon attracts an older demographic. The average age of Outback buyers is 45, and the gender split is 52 percent male, 48 percent female. Seventy-eight percent are married, and the average household income is $75,000 to $99,000. These customers are looking for a vehicle that provides safety and reliability, not a sporty model with hot new colors.
There are some Forester and Outback fans who would like new fun colors like the second-generation Crosstrek, but not enough for the Japanese automaker to offer them. It’s not likely you will see Sunshine Orange, Cool Gray Khaki, or Plasma Yellow Pearl on either 2021 Subaru Forester or Outback model change.
Denis Flierl has invested over 30 years in the automotive industry in a variety of roles. All of his reports are archived on our Subaru page. Follow Denis on Facebook, Twitter, Instagram, Subaru Report. Check back tomorrow for more Subaru news and updates at Torque News!
Let us know what new colors you would like to see on the 2021 Subaru Forester or Outback!
Photo credit: Subaru