Skip to main content

Ford Maverick Gives Subaru The Template For A New Baja Pickup It Needs Now

Ford just gave Subaru the template for a new 2023 Baja pickup with its new Maverick. Here’s why it would be a hit with Subaru’s faithful.

Join us...    

The Ford Maverick small pickup is a hit with buyers with its versatile bed, excellent fuel economy, and price just under $20,000. It's the template Subaru needs to build a new 2023 Baja small pickup. A report from CarsDirect says Ford maybe add a Maverick performance model to the lineup.

The Maverick is offered in hybrid trim with a 2.5-liter four-cylinder engine coupled to an electric motor and a 2.0-liter turbocharged four-cylinder engine. Subaru's FA24 2.4-liter turbocharged engine would perfectly match the new 2023 Baja pickup.

2023 Subaru Baja midsize pickup
photo credit: Ford Motor

The Sport-Adventure Vehicle (SAV) segment is just waiting to be exploited as it's the perfect blend of pickup and compact SUV. Subaru was ahead of its time with the Baja, and it's time they resurrected the small utility pickup.

If Subaru brought back the Baja and offered a new compact pickup, it would be a big hit with a younger demographic of active customers. Subaru of America discontinued the Baja after the 2006 model year because it had some flaws, and it never sold well. But they could quickly fix those problems with the new 2023 Baja.

2023 Subaru Baja midsize pickup
photo credit: @catchme_outback

With the Hyundai Santa Cruz and new Ford Maverick pointing the way in the Sport-Adventure Vehicle segment, the Baja would fit with Subaru's faithful. It would be an instant hit in Subaru of America's all-wheel-drive lineup.

The all-new Subaru Baja pickup could feature the brand's core values of safety, fun-to-drive, all-wheel-drive, and a low center of gravity. The Baja pickup would be rugged and off-pavement ready.

With Ford possibly offering a performance version of the Maverick, Subaru could offer a Baja ST-X, or Baja Wilderness trim level for outdoor enthusiasts. The Baja Wilderness fitted with Subaru's dual-function X-Mode system would be a perfect match and a big hit with customers with active lifestyles who want to go off-road and get further away.

There is a market for a small pickup, and Ford is positioned to take advantage. It's time for Subaru of America to offer an all-new 2023 Subaru Baja Sport Activity Vehicle for its customers in North America and dive into the untapped compact pickup market. Would you buy an all-new Subaru Crosstrek Baja? Leave your comments below.

You Might Also Like: The Subaru Baja ST-X - The New Turbo Pickup You Would Buy Right Now

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Leave your comments below, share the article with friends and tweet it out to your followers!

Photo credit: main image @catchme_outback

Join us...    


Grizzly (not verified)    April 18, 2022 - 6:15AM

Been shopping a year. Sold my dually before the crazy market. Would purchase asap if subaru did this but on an ascent size or worse case outback. A crosstalk size is just no elbow room for me. But overall yes without hesitation. Been searching for subaru pickup details. Size and with a functional wilderness package.

Bluetah (not verified)    April 18, 2022 - 1:24PM

Agree 100% with Grizzly, any potential Subaru trucklet would need to be based off of the Ascent size, not a crosstrek, or even an outback. Part of the appeal of the Mav (speaking as someone with a hybrid on the way) is the efficiency, so Subaru would have to up the ante with an AWD hybrid powertrain and they don't have much experience with that. Might be time for another Sub/Toyota partnership vehicle.

Melanie (not verified)    August 7, 2022 - 11:07AM

I've been looking constantly to see of ANY news that there may be a Subaru truck coming out. It is perfect for someone like me who loves trucks but wants a smaller truck for a smaller framed person. :)

Gary Swafford (not verified)    August 8, 2022 - 3:53PM

I purchased a Maverick XLT and absolutely love it my Subaru Forester now is in the hands of my son I waited for Subaru to come out with the small pickup and I could not wait any longer so I bought them every my grandson may be getting that Maverick provided Subaru comes out with the new pickup truck which I would definitely purchase because I have owned several Subarus in my lifetime and I'm 69 years old and I would love to buy a new Subaru pickup truck and enjoy it with the time I have left thank you