Announced: New Subaru Ascent Will Make Global Debut at LA Auto Show
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Subaru is getting ready to unveil their new 2018 Ascent 3-Row crossover production model at the Los Angeles Auto Show next month. The LA show runs from December 1-10, 2017, and the Subaru Ascent and more than 50 other new vehicles will make their world debuts November 27-30, 2017.
It’s a big deal for Subaru as this is their first new vehicle launch since 2012 when they unveiled the new Crosstrek XV. The 3-Row Ascent will be built in Lafayette, Indiana for American families, and it will be the biggest vehicle Subaru has ever built coming in 7-or-8 passenger cabin configurations. One of our readers who works at the plant says it’s big, “If you go off the actual CAD specs, a current Outback body would fit inside this thing!”
According to a report from Automotive News, who spoke with Tom Easterday, Subaru of Indiana Automotive's senior executive vice president, the plant boss said because the new Ascent is larger than the Outback, Impreza and Legacy models, (built at the same plant) the new 3-Row vehicle will get its own production line. Subaru discontinued Toyota Camry production in 2016 to make room for the new Impreza and now Ascent production at the newly-remodeled plant
The new 3-Row Ascent allows Subaru to enter a whole new large vehicle segment the’ve been missing until now. It allows their current customer base of young millennial families to move up in size as their family grows. Subaru is expecting the majority of Ascent buyers to be conquests from other brand’s vehicles like the Toyota Highlander, Mazda CX-9, Ford Explorer, Chevy Traverse, Dodge Durango and Jeep Grand Cherokee.
The new 7-or-8 passenger Ascent is being designed specifically for U.S. and Canadian families with active lifestyles. The new 2018 Subaru Ascent will make its debut at the Los Angeles Auto Show press event next month. Consumers will see it arrive in showrooms spring of 2018. Stay tuned.
Photo credit: Subaru Global