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5 Things You Should Know About Subaru

Unlike your typical car company, Subaru is deeply committed to positively impacting people's lives. Here are five unique aspects that distinguish Subaru, the automaker based in Camden, N.J., that make it more than just a car company. 

Subaru of America has just released its sixth annual Corporate Impact Report, a testament to its mission to be 'More Than a Car Company.' In this report, I delve into whether Subaru's mission is more than just words. Read my recent report here to get more insight.

The latest annual report from the Camden, N.J. automaker is a testament to its unwavering commitment to all its stakeholders, including customers, retailers, employees, and surrounding communities. Subaru says, "We value each and every one of you, and your support is what drives our success." Read my impact report from last year here

Tadashi Yoshida, Chairman and CEO of Subaru of America, says,

"We extend our sincere gratitude to our retailers, partners, and the broader Subaru community for their invaluable support and dedication, which drives our achievements. By working together towards a shared mission, we can make a meaningful impact on our world."

Is Subaru the perfect car company? No, they make plenty of mistakes, but they do a lot that's right that's worth letting customers know about.

The focal point of Subaru's Corporate Impact Report is organized into five pillars:

  • Subaru Loves to Care
  • Subaru Loves the Earth
  • Subaru Loves to Help
  • Subaru Loves Learning
  • Subaru Loves Pets

These are the things worth noting for customers to know.

The Subaru Love Promise

Subaru's mission is not just about cars; it's about being a positive force that shows love and respect to all people. Subaru of America strives to embody this mission in every interaction, whether it's with new car buyers, longstanding owners, retailers, partners, or the communities where Subaru employees live and work. This inclusive mission is what they call the Subaru Love Promise. 

If you buy a Subaru, you'll help the automaker make an impact.

It's a community thing. 

Points of Light recognized Subaru as a 2024 Civic 50 Honoree for the fourth consecutive year, reaffirming its status as one of America's 50 most community-minded companies. "We are proud of this achievement, and it's all thanks to your support," Subaru says. Check out my report here. 

It's More Than Just Words

Subaru of America lives its values.

  • Subaru of America employees partnered with TED@Work to equip employees with the right resources and platforms to foster conversations around Diversity, Equity, Inclusion, and Belonging (DEIB).
  • Kevin Kight, General Manager of Subaru of Olathe in Kansas and member of the Subaru National Retailer Advisory Board, was named a 2023 Automotive News Notable Champion of Diversity for his instrumental role in driving DEIB strategies and initiatives at the local level.
  • Subaru of America's annual comprehensive equal pay analysis found no disparities in pay based on race, ethnicity, or sex. The third-party assessment of pay practices ensures transparency, fairness, and equity.

Subaru cares about the customer. 

  • Since 2013, Subaru has received more Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ awards than any other brand.
  • Subaru was named #1 in safety and product quality through the American Customer Satisfaction Index (ACSI) Automobile Study 2022-23.
  • Subaru was awarded the 2023 Best Mainstream Automotive Brand, according to Customer Reports.

Subaru cares about your community.

So whether you ever buy a Subaru Forester, Crosstrek, Outback, or another Subaru model, the community in which you live will likely be impacted by a Subaru of America outreach event.

  • Over the past sixteen years, the automaker has contributed more than $288 million in charitable donations from SOA and its participating retailers through the annual Subaru Share the Love Event.
  • Forbes recognized them as the #1 automotive brand for social impact.
  • They received the inaugural FutureCast TrailBlazer Award for "A Beautiful Silence," which highlighted the connection between Subaru customers and their vehicles.
  • Over 70% of Subaru of America employees volunteered 15,064 hours in the greater community in 2023.
  • They donated more than $1.4 million to over 50 Camden nonprofit organizations.
  • Additionally, Subaru achieved significant milestones, including contributing over $1.4 million in donations to nonprofits in the Camden community via the SOA Foundation and collectively volunteering over 15,000 hours nationwide.

Jeff Walters, President and COO of Subaru of America, says, "At Subaru, our collective commitment to being More Than a Car Company means embracing the responsibility to uphold that pledge across every aspect of our operations. While we are proud of our achievements over the last year, we remain focused on continuing to do better, enhancing the world we inhabit, and empowering the people in our communities."

So, when Subaru says it is More Than A Car Company, is it just blowing hot air or using slick marketing? I laid out the facts. You tell me.  

Let us know what you think; click the red Add New Comment link below and let us know.

I am Denis Flierl, a top Torque News reporter since 2012. I’ve invested over 13 years in the automotive industry in a consulting role, working with every major car brand. I am an experienced Rocky Mountain Automotive Press member. You'll find my expert Subaru analysis here. Follow me on my X SubaruReportAll Subaru, WRXSTI, @DenisFlierlFacebook, and Instagram.

Photo credit: Competition Subaru


Racecarisbackw… (not verified)    June 21, 2024 - 4:08PM

They do it to make themselves feel better when they treat employees like dirt. Just look at Glassdoor employee reviews under Subaru Indiana Automotive: you'll see it.

Matthew (not verified)    June 21, 2024 - 6:02PM

I agree that subaru is one of the best car manufacturers. I was recently involved in a head on collision involving a moose. I had it hit it going 70 to 80 km. I myself walked way with some minor cuts and bruises. Same with my passenger who was on the side that had impacted with the moose. I truly trust the subaru brand with my life. Thank you "rue" my 2015 subaru forester.