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4 reasons why the new Subaru Outback is a global success

The 2015 Subaru Outback is a global success and the brands shining star. Where is Outback having so much success?

The Subaru Outback was completely redesigned for the 2015 model year and has been a global success for the Japanese automaker. It’s number seven in the top ten most researched vehicles on the web and consumers are buying them all over the globe. Fuji Heavy Industries (FHI), the parent company of Subaru, reports the new 2015 Outback production has increased year-on-year at their plant in Gunma, Japan. This helped the automaker offset a decrease in production of other models.

FHI says the Outback is selling like hot cakes while the new Levorg sales have slipped since its Japan launch in June 2014. Outback is also a hot seller in North America and especially strong in the U.S. market. FHI reports a production increase at their Indiana plant where Outback and Legacy models are produced in the U.S. FHI exports the new Outback to Australia and Europe where Outback sales have also been heating up.

Subaru isn’t standing still and has more plans for the popular SUV-alternative Outback. Subaru’s 2020 Vision Plan calls for further expansion of their lineup that will include new products, better engines, more production and cost cutting. Next year, Subaru will introduce a new modularized platform called the Subaru Global Platform that will support every model from the Impreza compact to the Outback wagon. It will make its debut in the new generation Impreza that will be coming with more safety improvements, better driving dynamics and increased interior space.

There’s four reasons why the Outback is selling well all over the globe. A new generation of buyers along with the loyal Subaru enthusiasts are attracted to the multi-purpose vehicle because it has more agile driving dynamics, contemporary exterior styling, better fuel economy and new safety tech features. Some reports say the new wagon is selling at a 60 percent rate to buyers who are new to the brand. Tom Doll, Subaru of America COO says, “Outback is appealing to a wider audience."

The 2016 Subaru Outback is in dealer showrooms now and Subaru can’t build them fast enough. US News ranked the new Outback number one out of eight 2015 wagons. It looks like Subaru has another winner in their lineup as consumers are snatching them up at a record clip.

Media source: FHI

Image: Subaru Russia


Bubba (not verified)    September 1, 2015 - 6:49PM

Would buy one but it can only tow 1000 lbs without trailer brakes. Even 2000 lbs would be sensible. Poser utility vehicle.

Hmmm - didn't this same issue come up with the new Nissan Murano?

Kerberos (not verified)    September 4, 2015 - 10:26AM

In reply to by Bubba (not verified)

well bubba while I agree partially you can't beat Subaru for engine reliability, if what you're looking for in a car like that is exactly what the Forester/Outback are going to provide you with. Sure, interior is kind of crappy and build quality has improved (altough remains mostly below average), but you can't beat it, and has very few failures in that department. And it looks relatively good too (IMO).

Subie1 (not verified)    November 7, 2015 - 10:43AM

3.6 Outback can tow 3000lbs, which is enough for a small trailer. I'd recommend a transmission cooler if you tow a lot though. Also Subie's in the top 5 for reliability now, and their interior in the current generation is MUCH more luxurious than in previous years. Take a look, its a good offering.

Bubba (not verified)    November 9, 2015 - 9:15AM

In reply to by Subie1 (not verified)

3000lbs if and only if your utility trailer has brakes. Practically no smaller utility trailers have brakes unless you want to pay big time. Subaru has been playing people with this 3000lbs rating. It's close to false advertising (or a lack of upfront clarification).