3 Reasons Why Nissan Should Push Mitsubishi to Bring Back Lancer EVO
Nissan just took 34 percent of Mitsubishi and here’s why they need to push hard and bring back the Lancer Evolution performance sedan. If Nissan wants to revitalize the Mitsubishi brand, they need to do three things that will keep them a viable auto brand in the future. Enhance Mitsubishi’s race program, create a new Mitsubishi EVO performance division and bring back the Lancer Evolution performance sedan.
What will this accomplish?
Have you seen what Nissan and Subaru have been doing lately? Nissan is buying a failing automaker and Subaru has been setting sales record for seven straight years. What do they have in common? Both Japanese automakers have a viable motorsport program, they both have performance divisions and both build performance cars to keep fans of the brand interested in their entire lineup. Most importantly, it’s working.
Mitsubishi is failing
It’s a formula that works and it’s why Mitsubishi is failing. Mitsubishi Motor Corporation dropped the popular Lancer EVO performance sedan, they abandoned their motorsport program expect for developing their EV technology at Pikes Peak, and they don’t have a performance division like other automakers. Is it any wonder why the brand is failing?
BMW M, Mercedes AMG, Nissan NISMO and Subaru STI all contribute valuable motorsport technology that filters down to the entire lineup. It infuses the brands lineup with new performance technology that keeps their vehicles high on the fun-to drive meter. Mitsubishi has done just the opposite and they are paying the price.
If Nissan is on top of their automotive-revitalizing skills, they will turn Mitsubishi around by developing a new Mitsubishi performance division. Why not call it Mitsubishi EVO? It would be the perfect launching pad for a new high-performance program and motorsport division. Its worked for other automakers, so why not revitalize a dying brand by infusing it with a new performance division that will spawn a next-generation Lancer Evolution XI. Do it Nissan and watch Lancer EVO fans around the globe sell the brand for you with their revitalized passion.
Image source: Mitsubishi