3 new technologies are coming to Subaru
Subaru’s COO Tom Doll has seen an incredible amount of growth under his leadership and the Japanese automaker isn’t done yet with new offerings in the multi-purpose all-wheel-drive segment. It’s Subaru’s niche market and they do it better than anyone else on the planet. Subaru can’t afford to stand still, and Doll explains what we can expect to see in the near future.
Autoline recently interviewed Tom Doll and the executive says the new seven passenger Subaru crossover that will be built in the U.S. will come with improved crash test safety, all-wheel-drive, utility and good fuel economy. It will be larger than the outgoing Tribeca but it will have the right engine performance and size. Doll says Subaru learned from their mistakes with Tribeca.
New engine and hybrid technology
Doll says Fuji Heavy Industries, maker of Subaru automobiles, will also be working on new plug-in hybrids. He says, “We are working on our engine technology and plug-in-hybrids and we’ll have the technology and products with the new fuel regulations coming with the California zero emissions mandate. We believe the new products we have in the pipeline will be competitive. We are watching what’s going on in the market and we can’t “bet wrong” being a small company. The bets we have to make we have to make sure they are right. We will need pug-ins, zero emission vehicles and new drivetrain technologies.”
What won’t change at Subaru is what has given them tremendous success in the U.S. market. Recreation-purposed vehicles like the new 2016 Subaru Outback will continue to be the focus at Subaru. Doll says the Japanese automaker will continue with what has given them record growth in North America. He says, “We are committed to all-wheel-drive, the boxer engine and safety. We are an AWD market specialist.”
Subaru will be grooming the next generation of leaders to take over the reins when the current regime retires. Doll says the biggest change for Subaru in the coming years will be a generational change within the company. “A new generation of managers within the company that will be need to be visionaries like the current regime.”
What’s ahead for the connected car at Subaru?
One of Subaru’s core values is vehicle safety and assisted driving. Look for Subaru to continue to keep the focus on driver aids to help drivers be more aware of what’s happening around them. Subaru’s EyeSight will be enhanced to help vehicles recognize vehicles. A new Subaru Outback plug-in hybrid could also be on the horizon.
Media source: Autoline Network
Image source: Subaru courtesy of dWissman